{"id":63051,"date":"2023-07-16T03:39:21","date_gmt":"2023-07-16T03:39:21","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=63051"},"modified":"2023-07-16T03:47:02","modified_gmt":"2023-07-16T03:47:02","slug":"meet-weatherhood","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/","title":{"rendered":"Meet Weatherhood"},"content":{"rendered":"

Better Data. Better Decisions.<\/b><\/h1>\n

Do you ever wonder why the weather forecast often feels wrong? Simply put, the weather information we currently see from standard sources are often just best guesses<\/em> based on a limited amount of weather station readings. This matters because everyday folks like you and I make hundreds of decisions throughout the day, not just for ourselves but also for ones we love. While t<\/span>here are times to go with our gut instincts, when it comes to weather-affected decisions, B.C.\u2019s lower mainland residents now have a more reliable and more accurate weather information source at our fingertips. <\/span><\/p>\n

Enter: Weatherhood\u2014a newly launched hyperlocal weather network with stations installed in your neighbourhood. <\/span>Learn more about the network at Weatherhood.com<\/a>.<\/h2>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Team GMD developed the brand in tandem with the UX and UI design of the Weatherhood data experience. It started with focus group surveys, competitive analyses and UX research to learn what mattered to our audiences and how we could launch an experience that was different from the market. We ultimately learned that your reasons for checking the weather are personal. And when the need arises, like grabbing your trusty umbrella as you leave for work, Weatherhood is available anytime you need it to serve accurate insights, backed by Glacier Media\u2019s trusted local news network.<\/span><\/p>\n

\"\"The umbrella logo is our primary mark and serves as the consumer-facing identity. As an apparatus of protection against the elements, the umbrella symbolizes the adage that \u201cknowledge is power.\u201d When Weatherhood users are armed with knowledge, they <\/span>are empowered to make suitable choices.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Weatherhood\u02bcs symbol design takes a page from the book of Modernism: a design movement that promotes sleek, clean lines and eliminates decorative additions that are purely for the sake of embellishment. This nostalgic design style and philosophy extends to the official set of common weather UI pictograms.\u00a0<\/span><\/p>\n

However, it was imperative that the brand\u2019s main identity remains distinct from its common weather UI pictograms, so consistency in colours and shapes played a key role in building out the entire visual ecosystem.<\/span><\/p>\n

Now it\u2019s time to meet your friendly neighbourhood weather network.<\/span><\/h2>\n

Curious about the weather in your neighbourhood? <\/span>Click here to check it now.<\/span><\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Introducing your friendly neighbourhood weather network. B.C.\u2019s lower mainland residents now have a more reliable and more accurate weather information source at our fingertips.<\/p>\n","protected":false},"author":13,"featured_media":63062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-63051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-branding"],"yoast_head":"\nMeet Weatherhood -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Weatherhood -\" \/>\n<meta property=\"og:description\" content=\"Introducing your friendly neighbourhood weather network. B.C.\u2019s lower mainland residents now have a more reliable and more accurate weather information source at our fingertips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-16T03:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-16T03:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/07\/Hero-mother-daughter-beach-crop2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1503\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/#\\\/schema\\\/person\\\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"Meet Weatherhood\",\"datePublished\":\"2023-07-16T03:39:21+00:00\",\"dateModified\":\"2023-07-16T03:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/\"},\"wordCount\":376,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Hero-mother-daughter-beach-crop2-1.jpg\",\"articleSection\":[\"Design & Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/\",\"url\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/\",\"name\":\"Meet Weatherhood -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Hero-mother-daughter-beach-crop2-1.jpg\",\"datePublished\":\"2023-07-16T03:39:21+00:00\",\"dateModified\":\"2023-07-16T03:47:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/#\\\/schema\\\/person\\\/cf060f34beff5b459e02e7e731cc80e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Hero-mother-daughter-beach-crop2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Hero-mother-daughter-beach-crop2-1.jpg\",\"width\":1503,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/2023\\\/07\\\/16\\\/meet-weatherhood\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet Weatherhood\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/#website\",\"url\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/#\\\/schema\\\/person\\\/cf060f34beff5b459e02e7e731cc80e7\",\"name\":\"Glacier Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"caption\":\"Glacier Media\"},\"url\":\"https:\\\/\\\/blog.lodestardigital.ca\\\/index.php\\\/author\\\/glacier-media-digital\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Weatherhood -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/","og_locale":"en_US","og_type":"article","og_title":"Meet Weatherhood -","og_description":"Introducing your friendly neighbourhood weather network. B.C.\u2019s lower mainland residents now have a more reliable and more accurate weather information source at our fingertips.","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/","article_published_time":"2023-07-16T03:39:21+00:00","article_modified_time":"2023-07-16T03:47:02+00:00","og_image":[{"width":1503,"height":1024,"url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/07\/Hero-mother-daughter-beach-crop2-1.jpg","type":"image\/jpeg"}],"author":"Glacier Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Glacier Media","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/"},"author":{"name":"Glacier Media","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"headline":"Meet Weatherhood","datePublished":"2023-07-16T03:39:21+00:00","dateModified":"2023-07-16T03:47:02+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/"},"wordCount":376,"commentCount":0,"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/07\/Hero-mother-daughter-beach-crop2-1.jpg","articleSection":["Design & Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/","name":"Meet Weatherhood -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#primaryimage"},"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/07\/Hero-mother-daughter-beach-crop2-1.jpg","datePublished":"2023-07-16T03:39:21+00:00","dateModified":"2023-07-16T03:47:02+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#primaryimage","url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/07\/Hero-mother-daughter-beach-crop2-1.jpg","contentUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/07\/Hero-mother-daughter-beach-crop2-1.jpg","width":1503,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/07\/16\/meet-weatherhood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"Meet Weatherhood"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7","name":"Glacier Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","caption":"Glacier Media"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/63051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=63051"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/63051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media\/63062"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=63051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=63051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=63051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}