{"id":62762,"date":"2023-02-13T21:35:13","date_gmt":"2023-02-13T21:35:13","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62762"},"modified":"2023-02-16T00:44:57","modified_gmt":"2023-02-16T00:44:57","slug":"photo-vs-short-form-video-on-social-media","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/02\/13\/photo-vs-short-form-video-on-social-media\/","title":{"rendered":"Photo vs Short-Form Video on Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Short-form video content has been growing in popularity in the last few years and will continue to do so. Last year, even Instagram began prioritizing videos in their algorithm over photos to compete with video-based apps like TikTok and YouTube, and Instagram Reels slowly took over our feeds. However, photo content is still just as important for reaching audiences and should not be neglected. In fact, photos on Instagram are back \u201cin\u201d. Adam Mosseri, the head of Instagram, recently admit that they <\/span><a href=\"https:\/\/www.theverge.com\/2023\/1\/20\/23564321\/instagram-reels-photos-adam-mosseri-too-many-videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">overfocused on video last year<\/span><\/a><span style=\"font-weight: 400\"> and will focus on photos again in 2023. With that in mind, it\u2019s good to have a balance of both.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Why photos?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Images are memorable, increase engagement, and build a positive brand image. Most of the content we consume on social media everyday are images. On Facebook, <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">photo posts get the highest engagement<\/span><\/a><span style=\"font-weight: 400\">, followed by status, videos, and link posts. On Instagram, the majority of posts from business accounts are photos: <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">48.9% of all main feed posts are photos, while 31.8% are videos and 19.3% are carousel posts.<\/span><\/a><span style=\"font-weight: 400\"> This means that it\u2019s important to have high-quality images of your products and services on social media, in order to represent your brand well and build credibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Why short-form videos?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Short-form video is typically <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/short-form-video-trends#:~:text=According%20to%20a%202022%20Video%20Marketing%20report%20by%20the%20HubSpot%20Blog%2C%20the%20general%20consensus%20between%20marketers%20is%20that%20any%20video%20under%2060%20seconds%20is%20considered%20short%2Dform\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">under 60 seconds<\/span><\/a><span style=\"font-weight: 400\"> long. Although video content has always been around, these shorter types of videos are gaining popularity because <\/span><a href=\"https:\/\/www.theleap.co\/short-form-video\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">they grab our attention, are easily digestible, and can be shared quickly.<\/span><\/a><span style=\"font-weight: 400\"> Users may watch short-form videos to learn more about a product or service, stay connected with a brand\u2019s updates, or simply for entertainment. Given all of these benefits, more marketers will be utilizing this trend, with <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">21% planning to leverage short-form videos for the first time in 2023.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>GMD Social Media Packages<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Our <\/span><a href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/12\/22\/gmds-2023-social-media-packages\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">2023 social media packages<\/span><\/a><span style=\"font-weight: 400\"> were designed to reflect this changing social landscape. The Social Pro tier includes both static images as well as videos for Instagram Reels and TikTok. On-site content capturing is also available for your social media photography needs. Our expert strategists will make recommendations based on your audience, engagement, and marketing objectives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.glaciermediadigital.ca\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Get in touch<\/span><\/a><span style=\"font-weight: 400\"> with us today to learn more about how we can build a professional social media presence for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s good to have a balance of short form video and photos in your social media feeds. Find out why.<\/p>\n","protected":false},"author":13,"featured_media":62785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-62762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Photo vs Short-Form Video on Social Media -<\/title>\n<meta name=\"description\" content=\"Short-form video content has been growing in popularity in the last few years and will continue to do so.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/02\/13\/photo-vs-short-form-video-on-social-media\/\" \/>\n<meta property=\"og:locale\" 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