{"id":62732,"date":"2023-01-23T23:17:42","date_gmt":"2023-01-23T23:17:42","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62732"},"modified":"2023-01-23T23:33:26","modified_gmt":"2023-01-23T23:33:26","slug":"pinterests-trend-predictions-for-2023","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/","title":{"rendered":"Pinterest’s Trend Predictions for 2023"},"content":{"rendered":"

Many business owners want to be able to predict the future to plan their marketing strategies better. To help fill this gap, Pinterest analyses its platform and releases its predictions for the coming year. 2023 marks the ninth year for Pinterest Predicts, and in the past three years, the platform predicted trends with an <\/span>80% accuracy rate<\/span><\/a>.<\/span><\/p>\n

According to <\/span>Insider Intelligence\u2019s report<\/span><\/a>, as of September 2022, Pinterest is the most trusted platform in the United States. Pinterest prides itself on being a positive and welcoming space, where users go to plan for the future, whether it\u2019s a birthday party, a wedding, a home renovation or a dinner idea. As Pinterest puts it, users are on a journey from an idea to \u201cI did,\u201d from inspiration to realization. Therefore, Pinterest is in a unique position to predict what\u2019s about to trend based on search queries and the type of content their users are looking for.<\/span><\/p>\n

In 2023, Pinterest identified 27 emerging trends. Let\u2019s take a look at some of the most promising ones. We hope it helps you get ahead of your competition and plan your content calendar more strategically.<\/span><\/p>\n

Airy Styles<\/b><\/a><\/h4>\n

Searches for \u201cshimmery dress\u201d and \u201cruffle shirt men\u201d terms have increased by 365% and 95%, respectively. 2023 fashion will be filled with lace, ruffles, shimmer and tulle. Gen Z and Millenials are the driving force behind this trend.<\/span><\/p>\n

As a home decor brand or store, you can look into incorporating creative assets with light and airy items such as shimmery vases or tulle pillows.<\/span><\/p>\n

Vitamin Seaweed<\/b><\/a><\/h4>\n

Every year, people on social media praise the benefits of trending superfoods.<\/span> We\u2019ve all observed the popularity of a\u00e7ai bowls, chia seeds, turmeric, kimchi and hemp seeds in the past few years. According to Pinterest\u2019s data, the hottest superfoods in 2023 will be from the sea, with everything from green algae and nori to seaweed snacks trending among Millennials and Gen Xers. Searches for \u201cseaweed snacks recipes\u201d have increased by 245%.<\/span><\/p>\n

As a health and nutrition store, you can focus on promoting the superfoods you have in stock and concentrate on algae, chlorophyll, nori and seaweed snacks. You can also educate your audiences via entertaining video content on how to implement these superfoods into their diet.<\/span><\/p>\n

Rust Married<\/b><\/a><\/h4>\n

\u201cBurnt orange wedding theme\u201d and \u201corange dress outfit wedding\u201d searches have increased by 695% and 285%, respectively. Expect to see terracotta, sienna and copper hues if you\u2019re attending a wedding in 2023. Millennials and Gen X users are interested in burnt-orange flower arrangements and bridesmaid dresses. <\/span><\/p>\n

If you\u2019re a caterer or an event planner, you can jump on this trend and incorporate these terracotta colours into your content strategy. A carrot wedding cake, anyone?<\/span><\/p>\n

Hipstoric Home<\/b><\/a><\/h4>\n

Users often turn to Pinterest when looking for home decor inspiration, and 2023 is no exception. Search queries like \u201ceclectic interior design vintage\u201d and \u201cantique room aesthetic\u201d have increased by 850% and 325%. Baby Boomers and Gen X users are behind this trend. <\/span><\/p>\n

As an antique or thrift store, you can share tips and tricks on how to style unique home decor pieces with modern furniture. <\/span><\/p>\n

Date Different<\/b><\/a><\/h4>\n

Gen Zers are looking for ways to spruce up their dating experiences, which has made experiential dates a new trend. Searches for \u201caquarium date,\u201d \u201cdate picnic ideas\u201d and \u201cmuseum dates\u201d have increased by 235%, 385% and 70%, respectively. <\/span><\/p>\n

As a museum, art gallery or bookstore, plan a few events for first dates throughout the year. Promoting them on social media and running an advertising campaign targeting Gen Z users interested in shaking up their personal lives can help you reach the right audience. <\/span><\/p>\n

Good on Paper<\/b><\/a><\/h4>\n

Paper crafts are coming back, with Baby Boomers and Gen Z turning to origami and paper art for a digital detox. Searches for \u201chow to make paper rings\u201d and \u201cpaper animal\u201d have increased by 1725% and 385%. <\/span><\/p>\n

If you offer extracurricular activities and classes, think about ways to add origami or paper art classes to your schedule. You can reach new audiences to fill the courses via a targeted ad campaign on Pinterest. <\/span><\/p>\n

The Fourth Trimester<\/b><\/a><\/h4>\n

People are increasingly referring to Pinterest for their postpartum needs, with Millennials searching for everything from postpartum essentials and meals to gifts. Searches for \u201cpostpartum basket\u201d and \u201cpostpartum gift\u201d have grown by 135% and 140%. <\/span><\/p>\n

As a maternity or a baby store, you can share educational content in video format to reach a wider audience. For example, share the top 10 items babies or parents need in the first month of their baby’s life, or five gift ideas for new parents.<\/span><\/p>\n

These were the top seven trends that stood out to us. If you\u2019re interested in learning about the remaining 20 trends, you can find the full list <\/span>here<\/span><\/a>.<\/span><\/p>\n

If any of these trends caught your eye and you\u2019re interested in integrating new strategies into your social media content and ads, but you need help figuring out where to start, our team of social media experts is just a <\/span>click away.<\/span><\/a><\/p>\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2023, Pinterest identified 27 emerging trends. Let\u2019s take a look at some of the most promising ones. We hope it helps you get ahead of your competition and plan your content calendar more strategically.<\/p>\n","protected":false},"author":24,"featured_media":62739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[110,152,238,239,244],"class_list":["post-62732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-advertising","tag-marketing-strategy","tag-social-media-trends","tag-pinterest","tag-pinterest-advertising"],"yoast_head":"\nPinterest's Trend Predictions for 2023 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest's Trend Predictions for 2023 -\" \/>\n<meta property=\"og:description\" content=\"In 2023, Pinterest identified 27 emerging trends. Let\u2019s take a look at some of the most promising ones. We hope it helps you get ahead of your competition and plan your content calendar more strategically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-23T23:17:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T23:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adina Mussina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adina Mussina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\"},\"author\":{\"name\":\"Adina Mussina\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/e68384bf1d35497ec955911a326a36f1\"},\"headline\":\"Pinterest’s Trend Predictions for 2023\",\"datePublished\":\"2023-01-23T23:17:42+00:00\",\"dateModified\":\"2023-01-23T23:33:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\"},\"wordCount\":822,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg\",\"keywords\":[\"social advertising\",\"Marketing Strategy\",\"social media trends\",\"Pinterest\",\"Pinterest advertising\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\",\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\",\"name\":\"Pinterest's Trend Predictions for 2023 -\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg\",\"datePublished\":\"2023-01-23T23:17:42+00:00\",\"dateModified\":\"2023-01-23T23:33:26+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/e68384bf1d35497ec955911a326a36f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage\",\"url\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg\",\"contentUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lodestardigital.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pinterest’s Trend Predictions for 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\",\"url\":\"https:\/\/blog.lodestardigital.ca\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/e68384bf1d35497ec955911a326a36f1\",\"name\":\"Adina Mussina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/53aa704ad8734962e74ccb642ada26391fc233b6ceb912942f71ae7ef760eff7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/53aa704ad8734962e74ccb642ada26391fc233b6ceb912942f71ae7ef760eff7?s=96&d=mm&r=g\",\"caption\":\"Adina Mussina\"},\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/author\/adina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pinterest's Trend Predictions for 2023 -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/","og_locale":"en_US","og_type":"article","og_title":"Pinterest's Trend Predictions for 2023 -","og_description":"In 2023, Pinterest identified 27 emerging trends. Let\u2019s take a look at some of the most promising ones. We hope it helps you get ahead of your competition and plan your content calendar more strategically.","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/","article_published_time":"2023-01-23T23:17:42+00:00","article_modified_time":"2023-01-23T23:33:26+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg","type":"image\/jpeg"}],"author":"Adina Mussina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adina Mussina","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/"},"author":{"name":"Adina Mussina","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/e68384bf1d35497ec955911a326a36f1"},"headline":"Pinterest’s Trend Predictions for 2023","datePublished":"2023-01-23T23:17:42+00:00","dateModified":"2023-01-23T23:33:26+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/"},"wordCount":822,"commentCount":0,"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg","keywords":["social advertising","Marketing Strategy","social media trends","Pinterest","Pinterest advertising"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/","name":"Pinterest's Trend Predictions for 2023 -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage"},"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg","datePublished":"2023-01-23T23:17:42+00:00","dateModified":"2023-01-23T23:33:26+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/e68384bf1d35497ec955911a326a36f1"},"breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#primaryimage","url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg","contentUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2023\/01\/Pinterest-Predicts-2023.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2023\/01\/23\/pinterests-trend-predictions-for-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"Pinterest’s Trend Predictions for 2023"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/e68384bf1d35497ec955911a326a36f1","name":"Adina Mussina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/53aa704ad8734962e74ccb642ada26391fc233b6ceb912942f71ae7ef760eff7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53aa704ad8734962e74ccb642ada26391fc233b6ceb912942f71ae7ef760eff7?s=96&d=mm&r=g","caption":"Adina Mussina"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/adina\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/62732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=62732"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/62732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media\/62739"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=62732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=62732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=62732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}