{"id":62612,"date":"2022-10-20T00:55:42","date_gmt":"2022-10-20T00:55:42","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62612"},"modified":"2022-10-20T01:14:28","modified_gmt":"2022-10-20T01:14:28","slug":"your-guide-to-a-holiday-marketing-strategy","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/10\/20\/your-guide-to-a-holiday-marketing-strategy\/","title":{"rendered":"Your Guide to a Holiday Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Just like objects in your rearview mirror, the holidays are closer than they appear! There is a reason why Canadian Tire brings the Christmas decorations out as soon as the first brown leaf hits the ground. In order to make the best out of this holiday season, you need to be a few steps ahead of the competition and plan your marketing strategy with time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A robust marketing campaign aims to achieve your clients&#8217; awareness, engagement, and conversion. Here at GMD, we have everything you need in order to drive your target market through the funnel and capitalize on the coming holiday season with a powerful roster of the most requested and efficient digital marketing products out there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Up next, we will guide you through what we think a \u201csupercharged\u201d marketing strategy timeline for the holiday season would look like with GMD!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Sponsored Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone has their favourite local news source to find out what\u2019s going on in their neighbourhood. What if you could reach your niche local customers through the voice of such news sources? Glacier Media Group <\/span><a href=\"https:\/\/www.newscollective.media\/\"><span style=\"font-weight: 400;\">owns 370 trusted local news media<\/span><\/a><span style=\"font-weight: 400;\"> across Canada. Now your trusted local news sales representative can give you access to various local news sites. This means one article can run in multiple publications\u2013there is no need to coordinate multiple schedules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tell an engaged audience why they should choose you. Sponsored content plays an important role in establishing <\/span><b>brand credibility<\/b><span style=\"font-weight: 400;\"> by associating your organization with that of a reputable publisher.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long Term Branding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content published on news website\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content lives on our news website(s) for one year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated professionally written article for your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be featured as a local expert of your industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social pushes and display ad drivers add-on options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting detailing performance, including reads, outbound link clicks, and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Premium added value for SEO<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Paid Social Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you want to reach customers at the bottom of the digital marketing funnel or engage them to move down the funnel, consider social advertising. Our social ads focus on getting your brand in front of your target audience on Facebook and Instagram, the largest platforms for social display reach, so that you can drive conversions and #GetMoreDone.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom-built ads with imagery and copywriting that match your branding\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach your target audience through demographic, interests, behaviour, and niche targeting with a campaign that\u2019s highly customizable\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our team of ad strategists optimize your campaign for the best results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed performance reporting, including impressions, clicks, CTR, and landing page visits\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Display Ads (Community, Programmatic, DOOH)<\/span><\/h2>\n<p><b>Community Display: <\/b><span style=\"font-weight: 400;\">News readers are captive audiences. Our local news networks serve 180 million+ monthly page views on over 100 media brand sites. Implement community display ads to connect your ad messages to local customers.<\/span><\/p>\n<p><b>Programmatic Display: <\/b><span style=\"font-weight: 400;\">This is an advertising tactic that targets people based on their behaviour: the websites they visit, the content they read, the key search terms they search for, and the places they go. Combined with community display, this tactic allows you to reach 99% of local internet traffic.<\/span><\/p>\n<p><b>Digital Out Of Home:<\/b><span style=\"font-weight: 400;\"> This tactic allows you to reach your target audience using display advertising in out-of-home and public spaces found across your community. By leveraging programmatic technology, we\u2019re able to display your ads in \u200b\u200bairports, transit shelters and stations, taxis, malls, gas stations, roadside billboards, convenience stores, sports venues, bars\u2026 the possibilities are endless!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Paid Search (SEM)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Paid Search or Search Engine Marketing is the process of using paid ads to appear on top of organic search results, which otherwise would have to compete for higher placement on the results page (SERP). In order to obtain the most out of SEM tactics, search engine optimization tactics (SEO) to go along are highly recommended!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach your target audience directly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geolocation customization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appear above organic results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost conversions and drive traffic to your site<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Holiday Timeline<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">In order to come up with a comprehensive timeline that makes sense for our clients, we work backwards from their desired goal. In this case, we are trying to reach our desired market in time for Christmas and Boxing Day.\u00a0<\/span><\/p>\n<table class=\"font-146884\" style=\"width: 100%; height: auto; margin-left: auto; margin-right: auto;\" cellspacing=\"3\" cellpadding=\"10px\">\n<tbody>\n<tr>\n<td style=\"background-color: #b4b4b4; font-size: 1.5rem; font-weight: 600; text-align: center;\" colspan=\"13\">Media Plan Rollout Timeline<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #555555; color: #ffffff; text-align: right;\">Month<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\" colspan=\"4\">October<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\" colspan=\"4\">November<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\" colspan=\"4\">December<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #555555; color: #ffffff; text-align: right;\">Week<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 1<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 2<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 3<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 4<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 1<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 2<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 3<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 4<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 1<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 2<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 3<\/td>\n<td style=\"background-color: #555555; color: #ffffff; text-align: center;\">Week 4<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #b4b4b4; font-color: #ffffff; font-weight: 600;\">SEM<\/td>\n<td style=\"background-color: #5eba97;\" colspan=\"2\">Onboarding &amp; Setup<\/td>\n<td style=\"background-color: #ffc300; text-align: center;\" colspan=\"8\">Holiday Season Purchases: Search Campaign<\/td>\n<td style=\"background-color: #f05f50; text-align: center;\" colspan=\"2\">Boxing Day Search Campaign<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #b4b4b4; font-color: #ffffff; font-weight: 600;\">Social Ads<\/td>\n<td style=\"background-color: #5eba97;\" colspan=\"3\">Onboarding &amp; Setup<\/td>\n<td style=\"background-color: #ffc300; text-align: center;\" colspan=\"7\">Holiday Season Purchases: Social Campaign<\/td>\n<td style=\"background-color: #f05f50; text-align: center;\" colspan=\"2\">Boxing Day Social Campaign<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #b4b4b4; font-color: #ffffff; font-weight: 600;\">Programmatic &amp; DOOH<\/td>\n<td style=\"background-color: #5eba97;\" colspan=\"2\">Onboarding &amp; Setup<\/td>\n<td style=\"background-color: #ffc300; text-align: center;\" colspan=\"8\">Holiday Season Purchases: Display Campaign<\/td>\n<td style=\"background-color: #f05f50; text-align: center;\" colspan=\"2\">Boxing Day Display Campaign<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #b4b4b4; font-color: #ffffff; font-weight: 600;\">Community Display<\/td>\n<td style=\"background-color: #5eba97;\" colspan=\"2\">Onboarding &amp; Setup<\/td>\n<td style=\"background-color: #ffc300; text-align: center;\" colspan=\"8\">Holiday Season Purchases: Display Campaign<\/td>\n<td style=\"background-color: #f05f50; text-align: center;\" colspan=\"2\">Boxing Day Display Campaign<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #b4b4b4; font-color: #ffffff; font-weight: 600;\">Sponsored Content (SC)<\/td>\n<td colspan=\"4\"><\/td>\n<td style=\"background-color: #5eba97; text-align: center;\" colspan=\"4\">Content brief, Setup, &amp; Production<\/td>\n<td style=\"background-color: #f05f50; text-align: center;\" colspan=\"4\">Published Article<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #b4b4b4; font-color: #ffffff; font-weight: 600;\">SC Social Ads Community Display Ads<\/td>\n<td style=\"text-align: center;\" colspan=\"8\"><\/td>\n<td style=\"background-color: #f05f50; text-align: center;\" colspan=\"4\">SP Supporting Digital Drivers Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Ready to hit the ground running with a winning media strategy for your next integrated campaign? Connect with us for more information and to get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at GMD, we have everything you need in order to drive your target market through the funnel and capitalize on the coming holiday season with a powerful roster of the most requested and efficient digital marketing products out there.\u00a0<\/p>\n","protected":false},"author":13,"featured_media":62614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,67],"tags":[],"class_list":["post-62612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to a Holiday Marketing Strategy -<\/title>\n<meta name=\"description\" content=\"Just like objects in your rearview mirror, the holidays are closer than they appear! 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