{"id":62569,"date":"2022-09-22T00:16:44","date_gmt":"2022-09-22T00:16:44","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62569"},"modified":"2022-09-22T21:30:14","modified_gmt":"2022-09-22T21:30:14","slug":"the-importance-of-a-great-tagline","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/09\/22\/the-importance-of-a-great-tagline\/","title":{"rendered":"The Importance of a Great Tagline"},"content":{"rendered":"

What is a tagline? And why is having a great one important to the success of your brand?\u00a0<\/span><\/p>\n

A <\/span>tagline<\/span><\/a> is a short phrase that tells consumers about a brand\u2019s value. At GMD, our brand tagline is \u201cGet More Done\u201d (G-M-D).<\/span><\/p>\n

A great tagline is simple and memorable, and it gets people thinking about a company\u2019s products and services. A tagline is similar to a slogan; however, the difference is that a <\/span>slogan<\/span><\/a> focuses on what a company offers, such as its mission statement, and is more product specific. For example, the Skittles slogan\u2014\u201cTaste the Rainbow\u201d\u2014describes the product in a unique and creative way.<\/span><\/p>\n

Here are 3 examples of great taglines:<\/span><\/p>\n

Spotify: <\/b>Music for Everyone<\/span><\/a><\/h3>\n

What makes it great?<\/strong>
\nThis tagline is short and sweet. It\u2019s perfect for Spotify\u2019s brand as a music streaming service because it clearly explains what the brand offers: music for everyone. Spotify is easily accessible, offering both free and subscription options, and it’s <\/span>great at providing personalized music suggestions that cater to each user. \u201cMusic for everyone\u201d also helps to evoke feelings of inclusion and belonging, which are positive feelings one might associate with the brand.<\/span><\/p>\n