{"id":62325,"date":"2022-06-13T18:10:45","date_gmt":"2022-06-13T18:10:45","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62325"},"modified":"2022-06-13T21:53:02","modified_gmt":"2022-06-13T21:53:02","slug":"how-to-promote-an-event-on-facebook","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/","title":{"rendered":"How to Promote an Event on Facebook"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you have an upcoming event\u2014either in-person or virtual\u2014Facebook can be a great resource to promote it. There are lots of ways to go about this, but the platform\u2019s <\/span><a href=\"https:\/\/www.facebook.com\/help\/1076296042409786\"><span style=\"font-weight: 400;\">Events feature<\/span><\/a><span style=\"font-weight: 400;\"> is a great place to start!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to get this (event) party started?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Organic Social for Facebook Events<\/strong><\/h3>\n<h4><b>Step 1: Create the Facebook Event\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re hosting an event, create a Facebook Event once you have the details finalized. It\u2019s best to give your audience at least 4 weeks\u2019 notice (especially if you\u2019re considering running Facebook ads). An Event can hold all of the details, create more engagement around the event, add a physical location (with map) to increase visibility and give your audience longer to RSVP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro tip: As the host, it\u2019s good to continually monitor your Facebook Event to keep track of the guest list, check metrics and answer any questions that your audience might have.<\/span><\/p>\n<h4><b>Step 2: Create Supplementary Facebook Posts<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To supplement your Event, create organic Facebook posts! It\u2019s best practice to have the general information (location, date, time) in every post for quick reference, then link back to the Event so your audience can RSVP and find additional information.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use organic Facebook posts to tease details about the Event or announce new details as they become available.\u00a0<\/span><\/p>\n<h4><b>Quick Tips for Facebook Events:\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an original photo as a cover photo, if relevant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the location, date, time and any other details that your audience will need in the description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If tickets are required, you can add registration information when you click through to create your Event<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Paid Marketing for Facebook Events<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One great benefit of managing your Event on Facebook is gaining access to the platform\u2019s robust marketing tools. Implementing paid advertising into your marketing strategy can be effective in not only promoting your upcoming event but also increasing brand awareness and generating more ticket sales.\u00a0<\/span><\/p>\n<h4><b>Campaign Timelines<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When creating a paid advertising campaign to promote your event it is important to leave enough time in the lead-up to the event for the ads to reach your desired audiences. Having a paid campaign run at least 4 weeks before the event allows enough time for Facebook to optimize ads and ensure they are being served to the people most likely to engage with them.\u00a0<\/span><\/p>\n<h4><b>Audiences<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Using the Facebook Business Manager audience-building tools, you can also create lookalike audiences of people who share similar interests and traits to those who have already engaged with your Event. This results in a more effective campaign that produces a greater number of ticket sales, strengthening your return on investment. Similarly, a newly created custom audience of people who have already RSVP\u2019d can be used as an exclusion audience. By doing this, you can avoid spending unnecessary budget on those who have already engaged with the Event through either paid or organic content.<\/span><\/p>\n<h4><b>Quick Tips For Paid Event Promotion<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a paid campaign at least 4 weeks before the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a lookalike audience to increase ad reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a custom audience of attendees to exclude from paid ads<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Looking for some extra social media muscle to help promote your next event? <\/span><a href=\"https:\/\/www.glaciermediadigital.ca\/contact-us\/\"><span style=\"font-weight: 400;\">Get in touch with the GMD experts here!\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have an upcoming event\u2013either in-person or virtual\u2013Facebook can be a great resource to promote it. Are you ready to get this event\/party started?<\/p>\n","protected":false},"author":13,"featured_media":62352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-62325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote an Event on Facebook -<\/title>\n<meta name=\"description\" content=\"Facebook can be a great resource to promote your event. The platform\u2019s Events feature is a great place to start!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote an Event on Facebook -\" \/>\n<meta property=\"og:description\" content=\"Facebook can be a great resource to promote your event. The platform\u2019s Events feature is a great place to start!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T18:10:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T21:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"How to Promote an Event on Facebook\",\"datePublished\":\"2022-06-13T18:10:45+00:00\",\"dateModified\":\"2022-06-13T21:53:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\"},\"wordCount\":551,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\",\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\",\"name\":\"How to Promote an Event on Facebook -\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg\",\"datePublished\":\"2022-06-13T18:10:45+00:00\",\"dateModified\":\"2022-06-13T21:53:02+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"description\":\"Facebook can be a great resource to promote your event. The platform\u2019s Events feature is a great place to start!\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage\",\"url\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg\",\"contentUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lodestardigital.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Promote an Event on Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\",\"url\":\"https:\/\/blog.lodestardigital.ca\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\",\"name\":\"Glacier Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"caption\":\"Glacier Media\"},\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Promote an Event on Facebook -","description":"Facebook can be a great resource to promote your event. The platform\u2019s Events feature is a great place to start!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/","og_locale":"en_US","og_type":"article","og_title":"How to Promote an Event on Facebook -","og_description":"Facebook can be a great resource to promote your event. The platform\u2019s Events feature is a great place to start!","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/","article_published_time":"2022-06-13T18:10:45+00:00","article_modified_time":"2022-06-13T21:53:02+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg","type":"image\/jpeg"}],"author":"Glacier Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Glacier Media","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/"},"author":{"name":"Glacier Media","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"headline":"How to Promote an Event on Facebook","datePublished":"2022-06-13T18:10:45+00:00","dateModified":"2022-06-13T21:53:02+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/"},"wordCount":551,"commentCount":0,"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/","name":"How to Promote an Event on Facebook -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage"},"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg","datePublished":"2022-06-13T18:10:45+00:00","dateModified":"2022-06-13T21:53:02+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"description":"Facebook can be a great resource to promote your event. The platform\u2019s Events feature is a great place to start!","breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#primaryimage","url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg","contentUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/06\/Blog-cover-graphic-templates.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/06\/13\/how-to-promote-an-event-on-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"How to Promote an Event on Facebook"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7","name":"Glacier Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","caption":"Glacier Media"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/62325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=62325"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/62325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media\/62352"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=62325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=62325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=62325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}