{"id":62281,"date":"2022-05-14T01:10:15","date_gmt":"2022-05-14T01:10:15","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62281"},"modified":"2022-05-16T22:00:37","modified_gmt":"2022-05-16T22:00:37","slug":"boy-with-a-knife","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/05\/14\/boy-with-a-knife\/","title":{"rendered":"Boy with a Knife"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text css=”.vc_custom_1652738433962{margin-right: 10vh !important;margin-bottom: 0px !important;margin-left: 10vh !important;padding-top: 40px !important;padding-bottom: 40px !important;}”]Along with operating an event catering business, Boy with a Knife (BWAK) is also a deli and grill lunch spot, based in Richmond, B.C. With an expanding multi-model business, the company had outgrown its original website and needed a glow-up to express a new vision for the brand\u2019s style and flavour.<\/p>\n

\"\"<\/p>\n

\ud83d\udd0d The Discovery<\/h2>\n

From the moment we received the project\u2019s discovery package, our team was excited to be part of improving the website user experience, as well as developing BWAK\u2019s online visual language. Their team had already been working with other talented creators, such as illustrators, photographers and florists, to create a multitude of eye-catching assets. This project was about bringing it all together.<\/p>\n

Another theme that came through in our discovery process was the idea of a \u201cshiny penny\u201d \u2013a humble burger that is elevated to new heights of quality and taste. So herein lay the core (and contradictory) challenge: \u201dMake it punk, but make it classy.\u201d<\/p>\n

\ud83c\udfa8 The Design Direction<\/h2>\n

Our design development process began with an analysis of 30 websites that the client loved. This gave us a starting point for imagining the new BWAK design direction.<\/p>\n

\"BWAK<\/a><\/p>\n

We then moved on to study the client\u2019s photography assets: extravagant botanical arrangements; artfully plated hors d’oeuvres; guests in their most peacock-worthy fashion ensembles\u2013all bathed in neon lighting. This led us to a visual concept we like to call Neon Flora & Fauna. We knew we had found our punk-but-classy art direction, and it must be stated for the record that BWAK\u2019s investment in high quality photography was key to this revelation.<\/p>\n

With all of the visual elements finding a home in this concept, we were then able to assemble the new website. Experience it for yourself here<\/a>.<\/p>\n

User Experience \ud83e\udd1d Brand Experience<\/h2>\n

One of the delight features you\u2019ll find throughout the site are the micro-animations that appear as you browse. We also applied fun flickering animation to draw attention to call-to-action buttons and titles.<\/p>\n

Expect to see more of these micro-animations across the web going forward. With greater awareness of standardized user flows and navigation structures, consumers are starting to expect more of the unexpected – they want to be delighted.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_column_text css=”.vc_custom_1652721998047{margin-top: 0px !important;margin-right: 10vh !important;margin-left: 10vh !important;padding-top: 40px !important;padding-bottom: 0px !important;}”]<\/p>\n

\ud83d\udd11 Key Takeaways<\/h2>\n

The new BWAK website is a balance of fun and function, teeming with a whole new visual ecosystem of neon buttons, sweet vegetation, and a skateboarding mascot.<\/p>\n

This project serves as a reminder that your business won\u2019t always be the startup it once was. When the time comes to give it a well-deserved glow-up, take it as an opportunity to set a new, fearless, and confident vision for your brand expression.<\/p>\n

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From the moment we received Boy with a Knife’s discovery package, our team was excited to be part of improving the website user experience, as well as developing BWAK\u2019s online visual language.<\/p>\n","protected":false},"author":13,"featured_media":62283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,156],"tags":[],"class_list":["post-62281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-branding","category-websites"],"yoast_head":"\nBoy with a Knife -<\/title>\n<meta name=\"description\" content=\"From the moment we received Boy with a Knife's discovery package, our team was excited to be part of improving the website user experience, as well as developing BWAK\u2019s online visual language.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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