{"id":62047,"date":"2022-03-15T21:24:19","date_gmt":"2022-03-15T21:24:19","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=62047"},"modified":"2022-03-22T18:26:45","modified_gmt":"2022-03-22T18:26:45","slug":"is-my-business-right-for-tiktok","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2022\/03\/15\/is-my-business-right-for-tiktok\/","title":{"rendered":"Is my business right for TikTok?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Thinking about adding TikTok marketing to your social media strategy? In this article, we\u2019ll help you find out if TikTok is a good fit for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some key factors to consider:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Your Target Audience<\/h3>\n<p><span style=\"font-weight: 400;\">With over one billion monthly active users and an algorithm built for discovery, TikTok is the best platform to reach new audiences. But are your target audiences on TikTok?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Approximately 40% of TikTok users in Canada are between the ages of 18 &#8211; 24, 24% are between the ages of 25 &#8211; 49.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Parents are avid users, with almost half of Canadian frequent users saying they have kids under 18. Parents of kids between 12 and 17 years old are 65 percent more likely than the average Canadian to use TikTok more frequently.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">60% are female, 40% are male.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">TikTok is available in 154 countries worldwide (75 different languages).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Location hashtags can be added to help you reach local audiences organically, such as #Vancouver.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">For TikTok ads, not every city is available for geo-targeting yet. For example, there are only two options under British Columbia: Greater Vancouver and Other.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niche market:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Niche communities are thriving on TikTok. Search hashtags such as #CleanTok, #BeautyTok, #PetTok to find your industry niche.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_62053\" aria-describedby=\"caption-attachment-62053\" style=\"width: 717px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62053 size-full\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-users-in-Canada.png\" alt=\"TikTok users in Canada\" width=\"717\" height=\"441\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-users-in-Canada.png 717w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-users-in-Canada-300x185.png 300w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><figcaption id=\"caption-attachment-62053\" class=\"wp-caption-text\">Monthly TikTok usage penetration in Canada in 2020, by age group. Source: Statista<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>Are your competitors on TikTok?<\/h3>\n<p><span style=\"font-weight: 400;\">Try to find three to five similar brands or creators (local or international) and see how they\u2019re doing on the app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to your Discovery page on TikTok, select \u201cmost liked\u201d videos and date range to get quick and accurate results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62057 alignnone\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918-139x300.png\" alt=\"Tiktok competitors\" width=\"200\" height=\"432\" data-wp-editing=\"1\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918-139x300.png 139w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918-473x1024.png 473w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918-768x1663.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918-709x1536.png 709w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918-946x2048.png 946w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6918.png 1125w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62058 alignnone\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916-139x300.png\" alt=\"Filters\" width=\"200\" height=\"432\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916-139x300.png 139w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916-473x1024.png 473w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916-768x1663.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916-709x1536.png 709w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916-946x2048.png 946w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/IMG_6916.png 1125w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Organic posts or TikTok ads?<\/h3>\n<h4>An organic TikTok account is a great way to boost your brand awareness and build an engaged community. Did we mention anyone could potentially go viral on this app?<\/h4>\n<p>Most TikTok videos are about 15-30 seconds long and shot on the phone. No professional equipment is needed. In-app editing tools are very powerful to add voiceover, effects, subtitles, etc.<\/p>\n<h4>Unlike other social media platforms, you can run ads without a TikTok account!<\/h4>\n<p>If you don\u2019t have the capacity to post videos consistently, running an ad campaign is a quick way to tap into this new market.<\/p>\n<p>How does this work? In the TikTok Ads Manager, you can upload profile pictures and enter usernames. They will appear in your ads and create the illusion of a TikTok account. When users click on your profile picture\/username\/call-to-action button, it will direct them to your choice of destination URL.<\/p>\n<p>&nbsp;<\/p>\n<h3>Upcoming E-commerce Opportunities<\/h3>\n<p><span style=\"font-weight: 400;\">#TikTokMadeMeBuyIt has reached 9.7 billion views. TikTok claimed that 67% of TikTok users were inspired to buy, even when they weren\u2019t looking to shop. 83% of TikTok users turn to TikTok for review.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62059 size-large\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-Shopping-1024x537.png\" alt=\"TikTok Shopping\" width=\"840\" height=\"441\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-Shopping-1024x537.png 1024w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-Shopping-300x157.png 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-Shopping-768x402.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-Shopping-1536x805.png 1536w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2022\/03\/TikTok-Shopping-2048x1073.png 2048w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides organic traffic and influencer marketing, TikTok is building more funnels for e-commerce:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TikTok Shop:<\/b><span style=\"font-weight: 400;\"> a tab on your profile to display shoppable products\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shoppable Videos:<\/b><span style=\"font-weight: 400;\"> add product links to your videos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Live Streams Shopping:<\/b><span style=\"font-weight: 400;\"> pin product links to your live streams\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect Shopify catalogue to your TikTok Shop<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you want to learn more about successfully integrating TikTok advertising into your marketing mix, feel free to <a href=\"https:\/\/www.glaciermediadigital.ca\/contact-us\/\">reach out<\/a> to our team of social media experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinking about adding TikTok marketing to your social media strategy? In this article, we\u2019ll help you find out if TikTok is a good fit for your business.\u00a0<\/p>\n","protected":false},"author":13,"featured_media":62086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,67],"tags":[],"class_list":["post-62047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is my business right for TikTok? -<\/title>\n<meta name=\"description\" content=\"Thinking about adding TikTok marketing to your social media strategy? 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