{"id":61622,"date":"2021-08-09T21:53:08","date_gmt":"2021-08-09T21:53:08","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=61622"},"modified":"2022-03-21T02:14:18","modified_gmt":"2022-03-21T02:14:18","slug":"case-study-custom-audience-for-windsor-plywood","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/09\/case-study-custom-audience-for-windsor-plywood\/","title":{"rendered":"Case Study: Custom Audience for Windsor Plywood"},"content":{"rendered":"

Windsor Plywood Burnaby specializes in providing hard-to-source interior and exterior home finishing products including flooring, doors, mouldings and especially wood products. They carry high quality, responsibly sourced products for homeowners, do-it-yourselfers, renovators, builders, designers, craftsmen, and contractors. Windsor Plywood Burnaby wanted to run a digital campaign to drive people in and around Burnaby to view and download a monthly flyer featuring the products of the month.<\/p>\n

The challenge the business faced was to reach an audience interested in their products and being able to showcase the monthly flyer with frequent changes in selection and in-stock availabilities.<\/p>\n

Glacier Media Digital proposed a dedicated landing page<\/a> with a PDF flyer embedded and updated
\nregularly, running matching ads<\/a> to drive people to the landing page.
\nUtilizing Glacier Media\u2019s local news audience network and data, we applied first-party audience targeting to show ads to home improvement and home and garden audiences. We ran community display ads in premium and persistent mobile units to these audience segments, geo-targeting to Burnaby and New West. The campaign also featured monthly ads in our e-newsletters served to loyal readers of The Burnaby Now and The New West Record.<\/p>\n

The results were phenomenal! On Glacier Media\u2019s local news network, with 483k impressions
\ndelivered, we garnered 2,526 clicks reaching a click through rate of 0.52%–a CTR 6.5 times higher than the average.<\/p>\n","protected":false},"excerpt":{"rendered":"

Windsor Plywood specializes in providing hard-to-source interior and exterior home finishing products and needed to reach a custom audience.<\/p>\n","protected":false},"author":13,"featured_media":62126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,199],"tags":[],"class_list":["post-61622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-case-study"],"yoast_head":"\nCase Study: Custom Audience for Windsor Plywood -<\/title>\n<meta name=\"description\" content=\"Windsor Plywood specializes in providing hard-to-source interior and exterior home finishing products and needed to reach a custom audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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