{"id":61590,"date":"2021-08-03T00:01:09","date_gmt":"2021-08-03T00:01:09","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=61590"},"modified":"2022-03-21T02:16:26","modified_gmt":"2022-03-21T02:16:26","slug":"colour-story-canary-yellow","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/","title":{"rendered":"Colour Story: Canary Yellow"},"content":{"rendered":"<p class=\"p1\">In this episode, we take a look at the history of Canary Yellow.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Su7iDHQ_FgU\" width=\"560\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p class=\"p1\">In 1968, Dr. Spencer Silver, a scientist at 3M, attempted to develop a super strong adhesive but created a low-tack, reusable and pressure-sensitive one instead. It wasn\u2019t until 5 years later when his colleague, another 3M scientist named Art Fry, used the adhesive to better hold his bookmark at specific lines in his choir songbook.<\/p>\n<p class=\"p1\">This \u201cEureka\u201d moment led to their partnership in developing a new product idea. Once they found themselves leaving messages and memos on their sticky notes around the office, what began as a bookmarking concept became a whole new way to communicate.<\/p>\n<p class=\"p1\">In 1977, 3M initially launched the product under the name <em>Press \u2019n Peel<\/em> in select cities, only to receive mixed results. Following a series of consumer surveys and market tests, it was re-launched as <em>Post-It Notes<\/em> two years later. It became an \u201covernight\u201d success, quickly rolling out across the United States and international markets.<\/p>\n<p class=\"p1\">So how did they choose the original pale yellow colour? It was actually chosen by chance when the lab next door to the Post-It team only had pale yellow scrap paper for them to use. Now known as Canary Yellow, the colour remains a registered trademark under the company. The Canary Yellow sticky notes are so universally recognized that even virtual interpretations of a sticky note are often displayed in pale yellow.<\/p>\n<p class=\"p1\">While the Post-it product line has expanded to a wide range of colourful variations and desktop accessories, the company\u2019s logo design has always paid tribute to it\u2019s yellow origins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1977, 3M initially launched the product under the name Press \u2019n Peel in select cities, only to receive mixed results. The company relaunched it 2 years later with a new name, and it became an &#8220;overnight&#8221; success.<\/p>\n","protected":false},"author":13,"featured_media":62131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-61590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colour Story: Canary Yellow -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colour Story: Canary Yellow -\" \/>\n<meta property=\"og:description\" content=\"In 1977, 3M initially launched the product under the name Press \u2019n Peel in select cities, only to receive mixed results. The company relaunched it 2 years later with a new name, and it became an &quot;overnight&quot; success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T00:01:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-21T02:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Canary-Yellow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"Colour Story: Canary Yellow\",\"datePublished\":\"2021-08-03T00:01:09+00:00\",\"dateModified\":\"2022-03-21T02:16:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/\"},\"wordCount\":268,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/08\/03\/colour-story-canary-yellow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Canary-Yellow.png\",\"articleSection\":[\"Design &amp; 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