{"id":61266,"date":"2021-03-15T00:28:09","date_gmt":"2021-03-15T00:28:09","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=61266"},"modified":"2022-03-21T02:18:03","modified_gmt":"2022-03-21T02:18:03","slug":"colour-story-coca-cola-red","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/","title":{"rendered":"Colour Story: Coca-Cola Red"},"content":{"rendered":"<p>For this episode, I look at one of my favourite shades of red \u2013<strong> Coca-Cola red.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SQ_Cw51mv4Y\" width=\"560\" height=\"560\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">The company\u2019s iconic shade originated in the 1890&#8217;s. A founding partner, Frank Mason Robinson, liked the contrast of using only red and white for posters and signage (he was also the one who developed the Coca-Cola script logo). Robinson\u2019s early decision to consistently use red was instrumental in establishing the visual identity of one of the world\u2019s most recognizable brands.<\/p>\n<p class=\"p1\">Later on, the company introduced the red disc emblem which becomes an iconic shape for its signage, many of which go on to become collector\u2019s items. And from the mid-1900&#8217;s, the company began painting its shipping barrels red so that tax agents would not mistake them as alcohol during transport.<\/p>\n<p class=\"p1\">For all of its uses, the colour\u2019s formula was taken very seriously. The company was one of the first brands to develop visual standards manuals, which included paint specifications. In those days, when signage and posters were hand-painted, the Coca-Cola red is said to have been a blend of 3 different red paint colours.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/p>\n<p class=\"p1\">Today in brand colour theory, red is often said to increase our heart rate and evoke strong emotions such as excitement and passion. How much of that modern theory is influenced by Coca-Cola\u2019s brand history &#8211; we can only speculate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today in brand colour theory, red is often said to increase our heart rate and evoke strong emotions such as excitement and passion. How much of that modern theory is influenced by Coca-Cola\u2019s brand history?<\/p>\n","protected":false},"author":13,"featured_media":62135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-61266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colour Story: Coca-Cola Red -<\/title>\n<meta name=\"description\" content=\"For this episode in our iconic colour series, I look at one of my favourite shades of red \u2013 Coca-Cola red.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colour Story: Coca-Cola Red -\" \/>\n<meta property=\"og:description\" content=\"For this episode in our iconic colour series, I look at one of my favourite shades of red \u2013 Coca-Cola red.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-15T00:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-21T02:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"Colour Story: Coca-Cola Red\",\"datePublished\":\"2021-03-15T00:28:09+00:00\",\"dateModified\":\"2022-03-21T02:18:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\"},\"wordCount\":229,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png\",\"articleSection\":[\"Design &amp; Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\",\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\",\"name\":\"Colour Story: Coca-Cola Red -\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png\",\"datePublished\":\"2021-03-15T00:28:09+00:00\",\"dateModified\":\"2022-03-21T02:18:03+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"description\":\"For this episode in our iconic colour series, I look at one of my favourite shades of red \u2013 Coca-Cola red.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage\",\"url\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png\",\"contentUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lodestardigital.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colour Story: Coca-Cola Red\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\",\"url\":\"https:\/\/blog.lodestardigital.ca\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\",\"name\":\"Glacier Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"caption\":\"Glacier Media\"},\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Colour Story: Coca-Cola Red -","description":"For this episode in our iconic colour series, I look at one of my favourite shades of red \u2013 Coca-Cola red.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/","og_locale":"en_US","og_type":"article","og_title":"Colour Story: Coca-Cola Red -","og_description":"For this episode in our iconic colour series, I look at one of my favourite shades of red \u2013 Coca-Cola red.","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/","article_published_time":"2021-03-15T00:28:09+00:00","article_modified_time":"2022-03-21T02:18:03+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png","type":"image\/png"}],"author":"Glacier Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Glacier Media","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/"},"author":{"name":"Glacier Media","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"headline":"Colour Story: Coca-Cola Red","datePublished":"2021-03-15T00:28:09+00:00","dateModified":"2022-03-21T02:18:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/"},"wordCount":229,"commentCount":0,"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png","articleSection":["Design &amp; Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/","name":"Colour Story: Coca-Cola Red -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage"},"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png","datePublished":"2021-03-15T00:28:09+00:00","dateModified":"2022-03-21T02:18:03+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"description":"For this episode in our iconic colour series, I look at one of my favourite shades of red \u2013 Coca-Cola red.","breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#primaryimage","url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png","contentUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2021\/08\/Blog-Colour-Story-Red.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2021\/03\/15\/colour-story-coca-cola-red\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"Colour Story: Coca-Cola Red"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7","name":"Glacier Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","caption":"Glacier Media"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/61266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=61266"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/61266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media\/62135"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=61266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=61266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=61266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}