{"id":60978,"date":"2020-10-25T03:21:45","date_gmt":"2020-10-25T03:21:45","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60978"},"modified":"2020-10-29T18:34:13","modified_gmt":"2020-10-29T18:34:13","slug":"make-social-media-presence-bloom","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2020\/10\/25\/make-social-media-presence-bloom\/","title":{"rendered":"How To Make Your Social Media Presence Bloom"},"content":{"rendered":"

10 ways curating your social media presence is like taking care of plants<\/span><\/p>\n

    \n
  1. Follow a schedule for watering and re-potting that works for the individual plant.
    \n<\/span>Don\u2019t flood your social channels with multiple posts per day. Post regularly on your channels, following optimum posting guidelines and think about what your audience wants.<\/li>\n
  2. Choose your plants wisely. If you don\u2019t have time (or are forgetful), don\u2019t get high-maintenance plants.
    \nDon\u2019t spread yourself too thin and choose to post on social platforms where your audience is.<\/li>\n
  3. Use fertilizer on occasion or top up your plants with new soil to help them grow.
    \nPaid social ads will help grow your reach and will help the effort you put into your organic content pay off.<\/li>\n
  4. Check on your plants every day, even if you don\u2019t do anything to them. This gives you time to get to know your plant and recognize if they\u2019re doing well or poorly.
    \nCheck your channels every day, even if you don\u2019t post to them. This gives you time to engage with your followers and see how your posts are doing.<\/li>\n
  5. Don\u2019t overwater your plants. Overdoing it is worse than under-doing it.
    \nDon\u2019t abuse hashtags. Hashtags can help increase your online visibility and followers, but overusing them looks spammy and is ineffective.<\/li>\n
  6. Get plants that you\u2019re excited about.
    \nBe authentic in your content. Share relevant expertise, tips and information about your services.<\/li>\n
  7. Know your plants\u2019 needs. One might need more sunlight, another more water. Don\u2019t treat them all the same.
    \nDon\u2019t post the exact same content to every one of your channels. Tailor your post content and style for the audience of the channel.<\/li>\n
  8. Don\u2019t get new plants without researching them first and ensuring they meet your needs \u2013 if you have kids or pets, make sure you don\u2019t buy toxic plants.
    \nWhen you share information (especially in your field of expertise!), make sure you do your research and back up your information. Your audience is relying on you for expert information.<\/li>\n
  9. Grow plants that are beautiful to you, not just because you gain something from them.
    \nHelp more than you sell. A good rule of thumb is sticking to an 80\/20 rule. Keep 80% of your posts educational or entertaining and stick to only selling your goods or services a maximum of 20% of the time.<\/li>\n
  10. Everything blooms in its own time. Be patient if something doesn\u2019t blossom immediately!<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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