{"id":60836,"date":"2020-07-30T22:24:19","date_gmt":"2020-07-30T22:24:19","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60836"},"modified":"2020-08-04T21:44:38","modified_gmt":"2020-08-04T21:44:38","slug":"clean-up-website-content","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2020\/07\/30\/clean-up-website-content\/","title":{"rendered":"Clean up Your Website Content like a Rockstar"},"content":{"rendered":"

\"gmd<\/b><\/p>\n

Clean up your website content to improve user experience.<\/b><\/h2>\n

The internet is chaotic. Users are presented with many browsing options and attention spans are shortening. Your website should help build your business so keeping visitors engaged the moment they first land is imperative to nurturing leads. This doesn\u2019t mean you should put everything on the front page, however. So when is too much content too much?<\/p>\n

Poorly structured content can negatively affect the website experience. If your web pages have walls of texts, you might have too much content. Have you ever had to re-read a long paragraph because you struggled to focus or retain the content? This could be happening to your visitors, which can lead to frustration and undesirable outcomes. Dun dun dun\u2026<\/p>\n

\"bored<\/p>\n

But don\u2019t worry, we\u2019ve got some useful tips to help you craft effective website content.<\/b><\/p>\n

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  1. Plan your homepage content to tease your audience<\/b>
    \nIf you provide multiple services or products, pick your core offerings and give it a descriptive title and a short 20-30 word blurb. Add a \u2018learn more\u2019 link for the user to click through. The goal is to lure them deeper into the site.<\/li>\n
  2. Don\u2019t give it all away on the home page<\/b>
    \nWhen users visit your site for the first time, they don\u2019t read\u2014they scan. You can grab their interest with a strong business value proposition but don\u2019t overload them with too much info right away. They\u2019re looking to quickly verify that you offer what they are seeking before they invest more time on your website. Focus on relevant keywords that set you apart from your competitors.<\/p>\n

     <\/li>\n

  3. Help your users digest information quickly<\/b>
    \nA big wall of text can overwhelm and deter users from reading. Plus, burying critical information in a big block of text can put your most compelling points at risk of being missed.<\/p>\n

    Try breaking up your content into distinct groups of information – this is known as \u2018chunking\u2019. This approach improves your visitor\u2019s short-term retention, making content easier to consume and navigate.<\/p>\n

    Remember to consider the following:<\/b><\/p>\n