{"id":60648,"date":"2020-05-25T23:14:39","date_gmt":"2020-05-25T23:14:39","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60648"},"modified":"2020-05-25T23:14:39","modified_gmt":"2020-05-25T23:14:39","slug":"why-do-we-do-what-we-do","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2020\/05\/25\/why-do-we-do-what-we-do\/","title":{"rendered":"Why do we do what we do?"},"content":{"rendered":"

Redefining purposes during isolation times.<\/b><\/h2>\n

Having the ability to see the bright side of things sometimes requires resilience and detachment. During trying times like these, seeking new opportunities is almost like a mandatory modus operandi.\u00a0<\/span><\/p>\n

Michael Bungay Stanier, author of \u201cThe Coaching Habit\u201d<\/span>, emphasizes the importance of asking deeper questions to promote engagement. During an interview with Chris Do on TheFutur podcast, he pointed out that, \u201ccuriosity is the foundation of real relationships.”<\/strong><\/span><\/p><\/blockquote>\n

Under unusual circumstances, many people and especially local business owners are struggling to keep their heads up. The common questions that come to mind are, \u201cwhat should I do now\u201d and\u00a0 \u201chow should I do it”?<\/span><\/p>\n

It is important to mention here that the fastest route isn\u2019t always the safest. In other words, in light of a world-changing event like this pandemic, taking practical measures to save your business such as promotions, discounts or freebies could help momentarily. But would it be <\/span>enough<\/b> to prevail in the aftermath?<\/span><\/p>\n

\"\"Why don\u2019t we start with the \u201cwhy\u201d?<\/b><\/p>\n

The book \u201cStart with Why\u201d<\/span> by Simon Sinek sheds light on the relationship between business and consumers\u2014which is crucial to consider at this point. The second chapter \u201cCarrots and Sticks\u201d states that there is a big difference between an ordinary transaction and loyalty.\u00a0<\/span><\/p>\n

While a model based on transaction could serve to achieve short-term goals using immediately focused tactics, consumer loyalty requires a deeper understanding of the audience but also a self-analysis. Sinek proposes a shift in how we approach business communication to address this. Usually, companies start presenting what (features), how (advantages), and only a few of them can clearly define why (purpose) they do what they do. He states that successful companies do it contrariwise.<\/span><\/p>\n

To reinforce this insight and drive home the value, Sinek used a real case. When Creative Technology was competing for the portable MP3 market in the early 2000s, they advertised their product as a \u201c5GB mp3 player\u201d. On the other hand, Apple, marketed the mp3 player by saying it would put \u201c1,000 songs in your pocket.\u201d Essentially the product is the same, yet the result is very different because Apple started with the <\/span>why.\u00a0<\/span><\/i><\/p>\n

\"\"<\/p>\n

There\u2019s an audience waiting for you.<\/b><\/h3>\n

People who are taking this time to find their <\/span>why<\/span><\/i> and deeply connect with their target audiences are steps ahead of the pack. By showing purpose and offering value, they most likely will be top-of-mind for their audiences as life resumes to a new normal.\u00a0<\/span><\/p>\n

As you consider this and review your own business strategy, know that our team of experts is available to help your business take the next step and succeed online\u2014just <\/span>reach out<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Having the ability to see the bright side of things sometimes requires resilience and detachment. During trying times like these, seeking new opportunities is almost like a mandatory modus operandi.\u00a0<\/p>\n","protected":false},"author":13,"featured_media":60652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,67,68],"tags":[8,66,152,180,189],"class_list":["post-60648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-marketing","category-design-branding","tag-design","tag-strategy","tag-marketing-strategy","tag-covid-19","tag-digital"],"yoast_head":"\nWhy do we do what we do? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2020\/05\/25\/why-do-we-do-what-we-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do we do what we do? -\" \/>\n<meta property=\"og:description\" content=\"Having the ability to see the bright side of things sometimes requires resilience and detachment. 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