{"id":60516,"date":"2020-03-27T01:51:01","date_gmt":"2020-03-27T01:51:01","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60516"},"modified":"2020-03-27T01:52:46","modified_gmt":"2020-03-27T01:52:46","slug":"sharing-business-updates-google-business-covid-19","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2020\/03\/27\/sharing-business-updates-google-business-covid-19\/","title":{"rendered":"Sharing your business updates on Google My Business during COVID-19"},"content":{"rendered":"<p>At the time of writing, we are approaching the second week that COVID-19 has impacted our personal and professional lives.\u00a0\u00a0While we\u2019ve all learned to process, react and adapt to what\u2019s happening, how are your customers and clients adapting to the evolving landscape?<\/p>\n<p>How are they getting information when searching for you?<\/p>\n<p>Google My Business is a free and easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google Maps.\u00a0\u00a0Since the business listings appear first on the right side of the results page, this is where updates and information about the business can be displayed.<\/p>\n<p>This post will explore ways to share the latest information pertaining to your business for customers to see during this COVID-19 situation.<\/p>\n<h4><strong>Operating hours<\/strong><\/h4>\n<p>This is where you can update and adjust your business hours based on operational needs.\u00a0\u00a0Just click the pencil icon and adjust as needed.\u00a0\u00a0On days where a business may need to operate on an irregular schedule, you can edit specific dates where you may only be open for a few hours in the morning and a few hours in the evening. This option may be most ideal since things are evolving rapidly and we don\u2019t know what is allowed and what is not permitted on a weekly basis.\u00a0\u00a0\u00a0You also have the option of marking the business as temporarily closed, although this will appear in Google with reduced visibility.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60519\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Operating-Hours-204x300.png\" alt=\"\" width=\"374\" height=\"550\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Operating-Hours-204x300.png 204w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Operating-Hours-697x1024.png 697w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Operating-Hours-768x1128.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Operating-Hours.png 828w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60520\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Special-Operating-Hours-300x285.png\" alt=\"\" width=\"424\" height=\"403\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Special-Operating-Hours-300x285.png 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Special-Operating-Hours-1024x971.png 1024w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Special-Operating-Hours-768x728.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Special-Operating-Hours-1536x1457.png 1536w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Special-Operating-Hours.png 1704w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Manage your information<\/strong><\/h4>\n<p>Business owners can explain whether or not business operations are affected and share information about extra precautions the business is taking.\u00a0\u00a0Information on service and product limitations or changes in product offerings can be highlighted here.<\/p>\n<p>An example would be restaurants that are serving limited menus and are only available for pick-up or delivery orders.\u00a0\u00a0It can also be a business in the medical or health industry that is experiencing a shortage or a surplus of supplies people are looking for.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60517\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Business-information-300x266.png\" alt=\"\" width=\"430\" height=\"381\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Business-information-300x266.png 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Business-information-1024x909.png 1024w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Business-information-768x682.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Business-information-1536x1364.png 1536w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Business-information.png 2020w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>COVID-19 Posts<\/strong><strong>\u00a0<\/strong><\/h4>\n<p>COVID-19 update posts are where detailed and timely updates about what\u2019s going on with the business can be shared.\u00a0\u00a0These posts show up near the bottom of the GMB listing like a card and include a call-to-action for users to obtain more information.\u00a0\u00a0The post shows the date of the post so users can be sure they\u2019re getting the latest information.\u00a0\u00a0In a climate where news is changing daily, these posts would be the most effective in sharing and communicating the latest updates or links with customers.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60518\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Covid-19-Posts-300x186.png\" alt=\"\" width=\"560\" height=\"347\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Covid-19-Posts-300x186.png 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Covid-19-Posts-1024x636.png 1024w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Covid-19-Posts-768x477.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Covid-19-Posts-1536x954.png 1536w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2020\/03\/Covid-19-Posts-2048x1272.png 2048w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Note that just like the rest of the world, Google is facing limitations caused by the COVID-19 situation.\u00a0They also need to take steps to protect their staff and as a result, you may see delays in response and approvals for some of their services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use Google My Business to communicate and share updates about your business during COVID-19 pandemic. <\/p>\n","protected":false},"author":6,"featured_media":60521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[63,65],"tags":[180],"class_list":["post-60516","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-strategy","category-search-data","tag-covid-19","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sharing your business updates on Google My Business during COVID-19 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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