{"id":60434,"date":"2020-03-09T16:35:13","date_gmt":"2020-03-09T16:35:13","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60434"},"modified":"2020-08-19T18:08:44","modified_gmt":"2020-08-19T18:08:44","slug":"case-study-power","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2020\/03\/09\/case-study-power\/","title":{"rendered":"Case Study: You Have the Power"},"content":{"rendered":"

You have the power to charge ahead.<\/strong><\/p><\/blockquote>\n

This is one of the campaign statements which connects a prospective student’s aspirations to the training offered by our client, Electrical Joint Training Committee<\/a> (EJTC).<\/span><\/p>\n

When EJTC received government funding to attract more female and indigenous candidates into its trades training program, its <\/span>leadership team chose to charge ahead on this initiative with Glacier Media Digital (GMD). This choice was as a result of GMD’s demonstrated success on a previous standalone recruitment campaign.<\/span><\/p>\n

\"\"With this new focus on the quest for balance by communicating broader visibility for equal opportunities within the trades, GMD collaborated with EJTC\u2019s leaders to refine the company\u2019s brand statements and market positioning. With a new brand strategy in place, we then worked to strengthen its lead-generation and conversion funnels.<\/span><\/p>\n

One of the primary campaign assets built was a microsite tailored to the target audience. We then developed and integrated an interactive quiz designed to take people through the decision phase, built a social engagement and ad lead generation campaign, as well as a refreshed creative brand to nurture leads.<\/span><\/p>\n

The Results<\/b><\/p>\n