{"id":60122,"date":"2019-09-30T23:43:56","date_gmt":"2019-09-30T23:43:56","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60122"},"modified":"2020-08-19T18:09:57","modified_gmt":"2020-08-19T18:09:57","slug":"case-study-live-well-sponsored-content","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/","title":{"rendered":"Case Study: LIVE WELL Sponsored Content"},"content":{"rendered":"<p>LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.<\/p>\n<p>From eating habits and nutrition to lifestyle coaching, medical consultatio<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-60123 alignleft\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Don-and-Karen-Coq-2-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Don-and-Karen-Coq-2-1-300x200.jpg 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Don-and-Karen-Coq-2-1-768x512.jpg 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Don-and-Karen-Coq-2-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>n, habit formation, and goal-setting for weight loss, reduced cholesterol or lower blood pressure, all workouts and nutrition goals are customized for specific health issues.<\/p>\n<p>Two LIVE WELL franchises wanted to increase awareness and signups for their locations. They asked Glacier Media Digital how to send traffic and get new customers.<\/p>\n<p>GMD recommended a premium sponsored content campaign to tell the story of how\u00a0LIVE WELL is different from the gym. Many people have health issues that require lifestyle changes but don\u2019t know where to start or the idea of the gym is intimidating. By showing actual client photos and sharing their stories through interview-format testimonials, we were able to communicate why\u00a0LIVE WELL\u00a0is a great place to get guidance and develop new fitness and nutrition habits.<\/p>\n<p>The story appeared on the front page of the New West Record and Tri-City News sites and in print. The stories are evergreen content in-section on the two sites and community display impressions and social media boosts drove traffic to the stories. Each story has a link to a UTM tracked landing page with sign up for the two locations. The success of this campaign led to other franchises wanting to be featured in Glacier Media publication in their area.<\/p>\n<p>The Results:<\/p>\n<p>New West: 1220 of 500 minimum reads<br \/>\nTri-City News 1596 of 500 minimum reads<br \/>\n25 attributed new customer signups on one-year contracts at $200 per month<\/p>\n<p>Products:\u00a0Premium Sponsored Content, Community Display, Print Ads, Social Media Boosts<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.<\/p>\n","protected":false},"author":13,"featured_media":60124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,67,199],"tags":[66,84,90],"class_list":["post-60122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-marketing","category-case-study","tag-strategy","tag-display-ads","tag-sponsored-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: LIVE WELL Sponsored Content -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: LIVE WELL Sponsored Content -\" \/>\n<meta property=\"og:description\" content=\"LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T23:43:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-19T18:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"Case Study: LIVE WELL Sponsored Content\",\"datePublished\":\"2019-09-30T23:43:56+00:00\",\"dateModified\":\"2020-08-19T18:09:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\"},\"wordCount\":292,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg\",\"keywords\":[\"Strategy\",\"display ads\",\"Sponsored Content\"],\"articleSection\":[\"Social Media\",\"Marketing\",\"Case study\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\",\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\",\"name\":\"Case Study: LIVE WELL Sponsored Content -\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg\",\"datePublished\":\"2019-09-30T23:43:56+00:00\",\"dateModified\":\"2020-08-19T18:09:57+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage\",\"url\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg\",\"contentUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg\",\"width\":4608,\"height\":3072},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lodestardigital.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: LIVE WELL Sponsored Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\",\"url\":\"https:\/\/blog.lodestardigital.ca\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\",\"name\":\"Glacier Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"caption\":\"Glacier Media\"},\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: LIVE WELL Sponsored Content -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: LIVE WELL Sponsored Content -","og_description":"LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/","article_published_time":"2019-09-30T23:43:56+00:00","article_modified_time":"2020-08-19T18:09:57+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2-1024x683.jpg","type":"image\/jpeg"}],"author":"Glacier Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Glacier Media","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/"},"author":{"name":"Glacier Media","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"headline":"Case Study: LIVE WELL Sponsored Content","datePublished":"2019-09-30T23:43:56+00:00","dateModified":"2020-08-19T18:09:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/"},"wordCount":292,"commentCount":0,"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg","keywords":["Strategy","display ads","Sponsored Content"],"articleSection":["Social Media","Marketing","Case study"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/","name":"Case Study: LIVE WELL Sponsored Content -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage"},"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg","datePublished":"2019-09-30T23:43:56+00:00","dateModified":"2020-08-19T18:09:57+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#primaryimage","url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg","contentUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/Sam-and-Doreen-New-West-2.jpg","width":4608,"height":3072},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/30\/case-study-live-well-sponsored-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"Case Study: LIVE WELL Sponsored Content"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7","name":"Glacier Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","caption":"Glacier Media"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/60122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=60122"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/60122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media\/60124"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=60122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=60122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=60122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}