{"id":60113,"date":"2019-09-27T22:32:43","date_gmt":"2019-09-27T22:32:43","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60113"},"modified":"2019-10-01T16:03:29","modified_gmt":"2019-10-01T16:03:29","slug":"video-marketing-part-4-4-video-on-a-budget","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/27\/video-marketing-part-4-4-video-on-a-budget\/","title":{"rendered":"Video in Marketing &#8211; Part 4 of 4: Video On a Budget"},"content":{"rendered":"<h2><b>Video doesn\u2019t always have to be expensive. If you\u2019re looking for a cost-friendly option, you\u2019re in luck. There are many cost-friendly options for video.<\/b><\/h2>\n<hr \/>\n<p><b>Keep It Short<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Nowadays, peoples\u2019 attention spans are shorter than ever. Not many people have the patience to sit through a lengthy video packed with copious amounts of information. Why not break that one 5 minute long video you had in mind down to ten 30 second videos instead? Keep it short, \u201chook\u201d the viewer within the first few seconds of the video, and get straight to the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figure out what the ideal video length is for your platform &#8211; here\u2019s what Hubspot recommends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram: 30 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter: 45 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook: 1 minute<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube: 2 minutes<\/span><\/li>\n<\/ul>\n<p><b>Use Photos Instead of Video Footage<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Videos can also be made using photo, by animating image assets paired with motion graphics and on-screen text or a voiceover. This technique is more inexpensive and post-production takes a fraction of the amount of time, compared to the traditional video production process. See examples below for BC Highlight Electric and Arodal Services.<br \/>\n<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/s7DwmOXrUuQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7J8sicE5_FA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><b>Repurpose Existing Footage or Photo Assets<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You can save on costs by eliminating the need for a video shoot. We can repurpose your existing footage assets and create a fresh edit with motion graphics and voiceover. See examples below we did for The Friendly Landlord Network and Green Inspiration.<br \/>\n<\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kmTCg9N9wCI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WoZ3C1gqtK4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>That concludes the Video in Marketing 4 part blog series. If you have any questions regarding video services, feel free to <a href=\"https:\/\/www.glaciermediadigital.ca\/contact-us\/\">contact our team.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How long a video takes to produce from beginning to end will vary depending on a number of factors, including length of the video, subject(s), type of media used, where and how long the shoot takes, etc.<\/p>\n","protected":false},"author":13,"featured_media":60117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,68],"tags":[],"class_list":["post-60113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-design-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video in Marketing - Part 4 of 4: Video On a Budget -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/27\/video-marketing-part-4-4-video-on-a-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video in Marketing - Part 4 of 4: Video On a Budget -\" \/>\n<meta property=\"og:description\" content=\"How long a video takes to produce from beginning to end will vary depending on a number of factors, including length of the video, subject(s), type of media used, where and how long the shoot takes, etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/27\/video-marketing-part-4-4-video-on-a-budget\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-27T22:32:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T16:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/09\/iStock-1001483738.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1732\" \/>\n\t<meta property=\"og:image:height\" content=\"1732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/27\/video-marketing-part-4-4-video-on-a-budget\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/09\/27\/video-marketing-part-4-4-video-on-a-budget\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"Video in Marketing &#8211; 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