{"id":60072,"date":"2019-08-29T21:26:18","date_gmt":"2019-08-29T21:26:18","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=60072"},"modified":"2019-09-05T10:14:00","modified_gmt":"2019-09-05T10:14:00","slug":"video-marketing-part-2-4-type-video-need","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/08\/29\/video-marketing-part-2-4-type-video-need\/","title":{"rendered":"Video in Marketing – Part 2 of 4: What Type of Video Do I Need?"},"content":{"rendered":"

You may have already decided to incorporate video into your marketing strategy, but might not know where to start or what type of video you need to benefit you and your business.<\/h2>\n

As discussed in Part 1 of Video in Marketing<\/a>, videos are a vital component to business success. They are everywhere and demand is growing. Below are 5 common types of videos (with examples) that are extremely effective in elevating your brand, product, or service.<\/p>\n

1. Brand
\n<\/b>These videos give brands personality. They tell your viewers about your brand and what you stand for. They offer customers, as well as potential new employees, a behind the scenes look at who you are both individually and as a whole company and how you operate and what your work environment is like.<\/span><\/p>\n