{"id":59918,"date":"2019-08-02T22:39:40","date_gmt":"2019-08-02T22:39:40","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=59918"},"modified":"2019-08-02T22:41:45","modified_gmt":"2019-08-02T22:41:45","slug":"video-marketing-part-1-4-video","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/08\/02\/video-marketing-part-1-4-video\/","title":{"rendered":"Video in Marketing – Part 1 of 4: Why Video?"},"content":{"rendered":"

Why video, you ask? Let’s look at some statistics.<\/h2>\n

Ever since the birth of smartphones, YouTube, and social media platforms, it should be no surprise to anyone that video has been steadily on the rise. In fact, <\/span>mobile video consumption rises by 100%<\/strong><\/em> every year (<\/span>Insivia<\/a>)<\/span> and it is expected that by 2021, video will make up <\/span>82%<\/i><\/b> of internet traffic<\/span>\u00a0(<\/span>Cisco<\/span><\/a>).\u00a0<\/span>It consistently proves to be one of the most effective visual marketing tools out there.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Incorporating video into your marketing strategy is extremely vital, and it\u2019s not just us who think so. In the Demand Metric\u2019s report \u2018The State of Video Marketing 2018\u2019<\/a>, 83%<\/i><\/b> of respondents believe that video is increasing in importance. They have the ability to condense large amounts of information into a small, easy-to-consume, and highly shareable package.<\/p>\n

\n

Here are a few reasons why you should consider video for your\u00a0business needs.<\/h3>\n

Video = Better Reach
\n<\/strong>Our brains are naturally drawn to and are captivated by noise and movement.\u00a0<\/span>When it comes to social media, posts\u00a0that include video have 48%<\/strong><\/em> more views (<\/span>HubSpot<\/span><\/a>)<\/span> and <\/span>social video generates 1200%<\/strong><\/em> more shares than text and image content combined (<\/span>G2 Crowd<\/span><\/a>).<\/span><\/p>\n

Video\u00a0Humanizes Your Brand<\/b>
\n<\/b>By incorporating video into your marketing strategy, you’ll create a sense of transparency and trust among your audience. This is especially so,\u00a0with the recent introduction of Facebook Live and Instagram Stories. Up close and personal, it offers an intimate glimpse into your business and how it all works. By 2021, live video will account for 13%<\/strong><\/em> of internet traffic (Cisco<\/a>).<\/span><\/p>\n

Video\u00a0Increases Conversion Rates
\n<\/b>Video is a powerful conversion tool. Including a video on your website or landing page, for example, <\/span>keeps people on your site for close to two minutes<\/strong> longer<\/strong><\/em>, and<\/span> can boost your conversion rate by up to 80%<\/strong> <\/em>(<\/span>Unbounce<\/span><\/a>).\u00a0<\/span>90%<\/strong><\/em> of consumers claim videos help influence their purchasing decisions (<\/span>Social Media Today<\/span><\/a>).<\/span><\/p>\n

Video\u00a0Can Improve SEO
\n<\/b>It is estimated that video will make up over 80%<\/strong><\/em> of all internet traffic by 2021 (<\/span>Cisco<\/span><\/a>).\u00a0Having<\/span>\u00a0videos on your website and various platforms can be beneficial for your SEO because videos are viewed as high-quality content, as long as they\u2019re properly optimized.<\/span><\/p>\n

and finally…<\/em><\/h3>\n

Video\u00a0Helps You Stay Competitive<\/b>
\n<\/span>Each day, the world spends roughly one<\/strong>\u00a0billion hours<\/strong><\/em> watching YouTube videos.\u00a0With rising trends in video marketing, how can you stand out? Consider using humour and emotion to enhance engagement and retention. Humans tend to remember things that trigger an emotional reaction. Also, think about\u00a0how sound\u00a0elevates your video. In fact, the audio components are just as important as the visuals in a video. Lastly, explore\u00a0different types of videos\u00a0aside from\u00a0your typical company\u00a0culture “about us” brand video. While these types of videos\u00a0can be very successful, there are\u00a0many other\u00a0kinds that\u00a0are\u00a0just as effective, such as product demonstration, sale or event announcement, animated explainer, or behind the scenes.\u00a0<\/span><\/p>\n

We\u2019ll get more into the different types of marketing videos in Part 2 of Video in Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever since the birth of smartphones, YouTube, and social media platforms, it should be no surprise to anyone that video has been steadily on the rise. In fact, mobile video consumption rises by 100% every year and it is expected that by 2021, video will make up 82% of internet traffic. It consistently proves to be one of the most effective visual marketing tools out there. <\/p>\n","protected":false},"author":13,"featured_media":59958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,67],"tags":[],"class_list":["post-59918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-marketing"],"yoast_head":"\nVideo in Marketing - Part 1 of 4: Why Video? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/08\/02\/video-marketing-part-1-4-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video in Marketing - Part 1 of 4: Why Video? -\" \/>\n<meta property=\"og:description\" content=\"Ever since the birth of smartphones, YouTube, and social media platforms, it should be no surprise to anyone that video has been steadily on the rise. 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