{"id":59533,"date":"2019-05-13T11:20:18","date_gmt":"2019-05-13T11:20:18","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=59533"},"modified":"2019-05-14T15:48:28","modified_gmt":"2019-05-14T15:48:28","slug":"boosted-post-vs-boosted-ads-know-difference","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/05\/13\/boosted-post-vs-boosted-ads-know-difference\/","title":{"rendered":"Boosted Post Vs Boosted Ads : Know the Difference"},"content":{"rendered":"<p style=\"text-align: left;\">&#8220;I\u2019m already doing <a href=\"https:\/\/www.facebook.com\/business\/help\/169249477193317#\">Facebook advertising<\/a>.\u201d<\/p>\n<p style=\"text-align: left;\">We hear this response frequently when talking to clients about their social media marketing. But nine times out of ten they aren\u2019t doing paid social\u2014they\u2019re boosting posts.<\/p>\n<p style=\"text-align: left;\">Yes, there\u2019s a difference \u2026and it could mean you\u2019re wasting your hard-earned dollars.<\/p>\n<p style=\"text-align: left;\"><strong>What is a <a href=\"https:\/\/www.facebook.com\/business\/help\/347839548598012\">Boosted Post<\/a>?<\/strong><\/p>\n<p style=\"text-align: left;\">Do you ever receive messages from Facebook and Instagram telling you your organic post is performing x times better than your other content followed with a call-to-action and a bright blue \u201cboost\u201d button?<\/p>\n<p style=\"text-align: left;\">Sounds awesome, right?<\/p>\n<p style=\"text-align: left;\">Yes, it can seem like a quick and easy way to increase your post engagement in the form of likes, comments and shares. Facebook has even done the heavy lifting by auto-suggesting a budget and date range. All you have to do is agree.<\/p>\n<p style=\"text-align: left;\">And, of course, once your ad has completed. Facebook will recommend that you extend your campaign.<\/p>\n<p style=\"text-align: left;\">You are limiting your campaign\u2019s potential by boosting. You miss the targeting of the inbound funnel when you boost this way.\u00a0Facebook&#8217;s goal is to sell out their remnant advertising space.<\/p>\n<p style=\"text-align: left;\">You can\u2019t control your hard costs for engagement or traffic with a simple boost, your targeting options are drastically limited and so is the potential success of that ad as a result.<\/p>\n<p style=\"text-align: left;\"><strong>What is a <a href=\"https:\/\/www.facebook.com\/business\/help\/317083072148603\">Boosted Post Ad<\/a>? <\/strong><\/p>\n<p style=\"text-align: left;\">A boosted post ad, on the other hand, is created in the backend of Ads Manager.<\/p>\n<p style=\"text-align: left;\">In this situation, you can pull in that same organic piece of content into an ad unit with a larger selection of ad objectives, whether you\u2019re hoping to build awareness, consideration or conversions.<\/p>\n<p style=\"text-align: left;\">It also allows for a much richer, detailed audience targeting. Rather than simply geo-target and rely on behaviours, interests and demographics, you can create lookalike audiences, retarget website traffic or mailing list customers, interact with your most engaged social followers and more.<\/p>\n<p style=\"text-align: left;\">You also open up the number of placements where your ad can appear and set hard rules for what your goal should cost you, whether that\u2019s bid, target or cost caps.<\/p>\n<p style=\"text-align: left;\">This type of campaign provides a better chance of converting your customers\u2014and at a fraction of the cost of the suggested boost spend.<\/p>\n<p style=\"text-align: left;\">Sounds awesome, right?<\/p>\n<p style=\"text-align: left;\">It is.<\/p>\n<h6 style=\"text-align: left;\"><em>TJ Joshi is a Social Advertising Strategist at Glacier Media Digital.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I\u2019m already doing Facebook advertising.\u201d<\/p>\n<p>We hear this response frequently when talking to clients. But nine times out of ten they aren\u2019t doing paid social \u2014 they\u2019re boosting posts.<\/p>\n","protected":false},"author":13,"featured_media":59545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[103,109,110],"class_list":["post-59533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook-advertising","tag-social-media","tag-social-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boosted Post Vs Boosted Ads : Know the Difference -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/05\/13\/boosted-post-vs-boosted-ads-know-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosted Post Vs Boosted Ads : Know the Difference -\" \/>\n<meta property=\"og:description\" content=\"&quot;I\u2019m already doing Facebook advertising.\u201d  We hear this response frequently when talking to clients. 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