{"id":59479,"date":"2019-04-22T23:24:06","date_gmt":"2019-04-22T23:24:06","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=59479"},"modified":"2019-04-28T23:39:44","modified_gmt":"2019-04-28T23:39:44","slug":"importance-investing-strong-organic-social-media-presence","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/04\/22\/importance-investing-strong-organic-social-media-presence\/","title":{"rendered":"The Importance of Investing in a Strong Organic Social Media Presence"},"content":{"rendered":"
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With targeted social media advertising receiving so much glory, many clients are beginning to question the place that organic has in a digital marketing strategy. While it\u2019s true that algorithms are making it more difficult for your unpaid posts to reach your followers, this type of authentic, no-strings-attached content still carries a lot of weight.\u00a0<\/span><\/p>\n

Here are a few reminders about why organic is still the foundational backbone of your social presence, and why investing consistently in posting high-quality, engaging unpaid posts and Stories is as important as ever:<\/span><\/p>\n<\/div>\n

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1. Social Media is the New Business Card.\u00a0<\/b><\/span>It\u2019s a harsh statement, but nowadays if you don\u2019t have an active Instagram account, it\u2019s almost as if your business doesn\u2019t exist. Your clients, vendors and competitors see your social media accounts as your calling card, so treat them like one by making them an aesthetically pleasing reflection of your brand\u00a0<\/span>values. Putting a little bit of extra care and attention into your content by investing in a photoshoot every few months and hiring copywriters to craft witty, informative posts, can make a big difference. It might even mean hiring a team of professionals who are on top of current developments in this ever-changing industry, such as the team at\u00a0GMD<\/span><\/a>,\u00a0to take over the day-to-day management of your social accounts.<\/span><\/p>\n<\/div>\n

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2.\u00a0Organic Social Can Help Drive Sales.\u00a0<\/b><\/span>Studies<\/a><\/span>\u00a0show that 85% of consumers trust online reviews and 74% of them depend on social networks to make purchasing decisions. As a business owner, you can\u2019t afford to ignore numbers like that.<\/span><\/p>\n

3.\u00a0Organic Social is a Fantastic Relationship-Building Tool.<\/b> We all know how powerful Influencers have become, and one of the best ways to build their trust is to interact with them authentically on social media through DMs, comments and tagging in organic posts. After all, social media is about being social<\/i>, and the best way to nurture authentic relationships is through unpaid, trust-building posts.<\/span><\/p>\n<\/div>\n

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4.\u00a0Social Media Is a Great Recruitment Tool.<\/b> Showcasing your brand on Instagram is also a means of attracting talent. As we all know, Millennials are hugely active on digital platforms, with Instagram being their go-to. A half-baked or non-existent social presence just won\u2019t cut it: in fact, it can be a red flag for these job seekers. If you want to reach highly skilled individuals in this age group, go to where they are\u2014and be so cool they\u2019ll be sliding into your DMs begging for a job at your organization.<\/span><\/p>\n

5.\u00a0Organic Social Is a Chance to Show Off Your Creativity.<\/b>\u00a0If your brand is on the more serious side (i.e., a law or accounting firm) you may not have many opportunities to be playful. Organic Instagram posts can be the perfect venue for getting fun and creative in an authentic way.<\/span><\/p>\n

While paid ads are important for reaching targeted groups and amplifying existing organic, they’re nothing without the foundation of strong organic social.<\/p>\n<\/div>\n

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To learn about the social media management packages we offer, contact us https:\/\/glaciermediadigital.ca\/contact-us\/<\/span><\/a><\/span><\/p>\n<\/div>\n

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With targeted social media advertising receiving so much glory, many clients are beginning to question the place that organic has in a digital marketing strategy. <\/p>\n","protected":false},"author":13,"featured_media":59481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[89,109],"class_list":["post-59479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-strategy","tag-inspiration","tag-social-media"],"yoast_head":"\nThe Importance of Investing in a Strong Organic Social Media Presence -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/04\/22\/importance-investing-strong-organic-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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