{"id":59374,"date":"2019-03-19T21:45:42","date_gmt":"2019-03-19T21:45:42","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=59374"},"modified":"2019-03-19T21:45:42","modified_gmt":"2019-03-19T21:45:42","slug":"big-news-social-media-management-pro-package","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/03\/19\/big-news-social-media-management-pro-package\/","title":{"rendered":"Big News for the Social Media Management Pro Package"},"content":{"rendered":"<p><b>What big change was made to Pro-Social Media Management?<\/b><\/p>\n<p><span style=\"font-weight: 400\">The Basic Social Advertising management fee is now <\/span><strong>included<\/strong><span style=\"font-weight: 400\"> with \u2018Social Pro\u2019, and say goodbye to 20% of ad spend charged (we can hear clients cheering from here). \u00a0<\/span><\/p>\n<p><b>Why is this amazing for your clients?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Organic social content is a valuable part of growing brand presence and credibility, but the sad truth is, it only goes so far. With ever-changing algorithms and an influx of content on social channels, it can be challenging to stay ahead of the competition and get your awesome content seen. Enter Social Advertising. <\/span><\/p>\n<p><b>Why should clients take advantage of Social Media Advertising?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Great organic content + <\/span><a href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/06\/01\/lets-talk-funnel-facebook-advertising\/\"><span style=\"font-weight: 400\">a paid social funnel strategy<\/span><\/a><span style=\"font-weight: 400\"> = optimal performance and results.<\/span><\/p>\n<p>With consistent and engaging on-brand content, we have the opportunity to \u2018boost*\u2019 well performing organic posts, which has proven to be a very successful strategy for some of our clients. We have seen up to an 8x improvement on ad performance when integrating this approach into a paid social strategy.<\/p>\n<p>Social Advertising enables you to do detailed targeting via user\u2019s behaviour, interests and demographics. Performance often accelerates with additional data input (i.e. an email list or Facebook Pixel retargeting).<\/p>\n<p><i><span style=\"font-weight: 400\">*boost: GMD\u2019s way of boosting involves pulling an organic post into an ad unit, which provides more detailed targeting, utilizing the data collected by Facebook Pixels, as well as more placements within Facebook\u2019s internal network.<\/span><\/i><\/p>\n<p><b>What makes a good fit for Pro-Social Media Management?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The client has an established online presence<\/span> <span style=\"font-weight: 400\">(i.e. a credible and active website)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They have other digital marketing services in place to bring more immediate conversions <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They have an established marketing calendar without constantly changing variables (i.e. short notice events) <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They understand the value of strategic social media for their business <\/span><\/li>\n<\/ul>\n<p><b>What are we going to ask for from the client?<\/b><\/p>\n<p><span style=\"font-weight: 400\">We lovingly refer to our wants and needs as the \u2018laundry list\u2019.<\/span><b>\u00a0<\/b><span style=\"font-weight: 400\">This is their immediate homework before we can get started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brand identity kit (including user personas, logos, fonts and colour codes if available)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media logins (this one is a MUST)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multimedia assets <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Competitor list<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">List of potential collaborators\/organizations\/people they would like us to align with<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email mailing list<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seasonality of the business and marketing calendar \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Upcoming direct mail content to align content with <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Internal reviews (that have complied to have content shared)<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">*This is the general list and may change per client<\/span><\/i><\/p>\n<p><b>What can you expect?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Please refer to our shiny new <a href=\"http:\/\/resources.glaciermediadigital.ca\/resources\/GMD_Social_Pro_Process.pdf\">Social Pro+Ads Process<\/a> outline to set expectations with a client from the get-go<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media is brand awareness and our #1 goal is to increase <\/span><a href=\"https:\/\/buffer.com\/library\/social-media-engagement\"><span style=\"font-weight: 400\">Engagement<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A dedicated Strategist available for your client to contact directly <\/span><\/li>\n<\/ul>\n<p><b>What can you NOT expect?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An immediate skyrocket. Growing qualified and authentic social followings takes time. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content to be live within the week. We are lucky to have a skilled design and copywriting team all working on (amazing) Pro content, but these moving parts take time. We appreciate your patience as we give all accounts the attention they deserve. <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What big change was made to Pro-Social Media Management?<\/p>\n<p>The Basic Social Advertising management fee is now included with \u2018Social Pro\u2019, and say goodbye to 20% of ad spend charged (we can hear clients cheering from here).  <\/p>\n","protected":false},"author":13,"featured_media":59378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[103,109],"class_list":["post-59374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook-advertising","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big News for the Social Media Management Pro Package -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/03\/19\/big-news-social-media-management-pro-package\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big News for the Social Media Management Pro Package -\" \/>\n<meta property=\"og:description\" content=\"What big change was made to Pro-Social Media Management?  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