{"id":59036,"date":"2019-01-21T23:00:39","date_gmt":"2019-01-21T23:00:39","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=59036"},"modified":"2019-09-06T07:39:05","modified_gmt":"2019-09-06T07:39:05","slug":"product-diversity","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/01\/21\/product-diversity\/","title":{"rendered":"Product Diversity: GMD adapts its offerings to meet your market’s needs"},"content":{"rendered":"

The impact of digital marketing offered by Glacier Media is apparent in the growth of the business, client retention, and product offerings. Development of our new products has been driven directly by client requests. Did you know that we have three new packages in our mix? This gives you a greater selection of targeted services to share with prospects.<\/p>\n

Basic, Plus and Pro Structure<\/strong><\/p>\n

One of the obvious changes to the rate card is the harmonized package tiering of entry-level, levelled up, and pro level across multiple services. It\u2019s designed to make the explanation of services a bit simpler because by nature, digital has a high level of detail. At the basic level, we have lowered the price threshold to capture more first-timer and new participant market share. We\u2019ve reduced the management fees of our third-party PPC channels by creating a simpler Basic product to deliver results to more small businesses. And post-campaign reporting has shown that we do deliver, which gives room for conversations around levelling up to Plus features. You\u2019ll see a change in Pro social, now bundled to include Basic social advertising and this makes the product stickier by employing top and bottom of funnel tactics.<\/p>\n

New Products<\/strong><\/p>\n

You will notice some of the proven products in the product sheets<\/a>, along with tweaks to existing offerings and few new ones in the revised product sheets.<\/p>\n

Vancouver is Awesome has created more packaged services to bundle all-in-one benefits based on advertiser objectives, and Business in Vancouver has joined the premium content suite for your clients in a high-income niche. For advertisers with large budgets, we can add amplification to these sales and give a longer shelf life with an increased audience and 30-day metrics.<\/p>\n

We have sunsetted the Silver-Gold-Platinum packages in favour of product mixes that are bundled together by the end goals.\u00a0 These include the Search Accelerator, with a blend of organic and more paid search channels, content, Google optimization. The Brand Booster package is designed to build advertiser awareness with a marketing stack of programmatic, community and quarterly Standouts. Finally, when your client needs a blitz to get in front of a crowd, there\u2019s the Market Buzz. This blends premium sponsored content with a point of entry takeovers, social boosting and retargeting.<\/p>\n

Just like our business and your client\u2019s audience, we are continuing to grow. Through this, we welcome your input to maintain the momentum. Keep winning, keep hammering.<\/p>\n","protected":false},"excerpt":{"rendered":"

The impact of digital marketing offered by Glacier Media is apparent in the growth of the business, client retention, and […]<\/p>\n","protected":false},"author":13,"featured_media":59045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[157,158],"class_list":["post-59036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-resources","tag-rate-card","tag-product-sheets"],"yoast_head":"\nProduct Diversity: GMD adapts its offerings to meet your market's needs -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/01\/21\/product-diversity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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