{"id":58951,"date":"2019-01-08T00:03:45","date_gmt":"2019-01-08T00:03:45","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=58951"},"modified":"2019-09-06T07:38:12","modified_gmt":"2019-09-06T07:38:12","slug":"process-breakdown-social-advertising","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/01\/08\/process-breakdown-social-advertising\/","title":{"rendered":"Process Breakdown: Social Advertising"},"content":{"rendered":"<p>Introducing the work breakdown chart for Social Advertising, also known as Paid Social\u00a0or Facebook Advertising.<\/p>\n<p>While Social Advertising is often sold with Social Pro, Contests, and Landing Pages, the work process is different from other services. When combined with Social Pro, it can be a powerful tool to broaden the audience base in a short period of time. When combined with Contest or a Landing Page, Social Advertising can help the client target accurate user groups and retarget users to move them down the funnel.<\/p>\n<p>This guide walks you through each stage from entering the project via Sharepoint to reporting, and catalogues items that are required for onboarding, looping in steps for campaign refresh and campaign extension.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/resources.glaciermediadigital.ca\/wp-content\/uploads\/2019\/01\/GMD_Paid_Social_Process.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-58961 aligncenter\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/01\/GMD_Paid_Social_Process-1-1024x791.jpg\" alt=\"\" width=\"913\" height=\"705\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/01\/GMD_Paid_Social_Process-1-1024x791.jpg 1024w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/01\/GMD_Paid_Social_Process-1-300x232.jpg 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/01\/GMD_Paid_Social_Process-1-768x593.jpg 768w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><\/a><\/p>\n<p>All the communication for social advertising campaigns is facilitated by a Digital Coordinator\/ a rep (for markets that don\u2019t have a DC.) Should you have any question regarding the workflow, please contact your DC or Director of Social Media, Katie Mercer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing the work breakdown chart for Social Advertising, also known as Paid Social or Facebook Advertising. See this work breakdown to manage client expectations and track your projects.<\/p>\n","protected":false},"author":13,"featured_media":58966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-58951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Process Breakdown: Social Advertising -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/01\/08\/process-breakdown-social-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Process Breakdown: Social Advertising -\" \/>\n<meta property=\"og:description\" content=\"Introducing the work breakdown chart for Social Advertising, also known as Paid Social or Facebook Advertising. See this work breakdown to manage client expectations and track your projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2019\/01\/08\/process-breakdown-social-advertising\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-08T00:03:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-06T07:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2019\/01\/Paid_Social_Thumb_1200x800_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" 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