{"id":58808,"date":"2018-12-03T23:02:11","date_gmt":"2018-12-03T23:02:11","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=58808"},"modified":"2019-09-05T11:30:05","modified_gmt":"2019-09-05T11:30:05","slug":"facebook-advertising-2018-recap","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/12\/03\/facebook-advertising-2018-recap\/","title":{"rendered":"Facebook Advertising 2018 Recap"},"content":{"rendered":"

Facebook advertising as a product at GMD has received an increased\u00a0number of sales and interests in the last year. With its large user base and unique interest and demographic targeting, Facebook advertising is undoubtedly the most powerful advertising tool for Brand Awareness and E-Commerce. 1.4 billion monthly users contribute to the success of Facebook advertising. As 2018 is coming to a close, let’s do a recap on some key stats and milestone Facebook Advertising has accomplished this year.<\/p>\n

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  1. Facebook\u2019s revenue per user has doubled in 3 years<\/a><\/li>\n
  2. 35% of Facebook\u2019s ad audience is under 25<\/a><\/li>\n
  3. 88% of Facebook users are accessing via mobile device<\/a><\/li>\n
  4. 5 million companies<\/strong>\u00a0use Facebook ads to reach their target audience (TA)<\/a><\/li>\n
  5. Facebook users watch\u00a08 billion videos daily<\/a>, and the number keeps on growing. Video\u00a0has a\u00a0135% increase in organic reach<\/a>\u00a0over a single image.<\/li>\n
  6. The\u00a0average click-through rate (CTR) in Facebook ads<\/a>\u00a0across all industries is .90%.\"\"<\/li>\n
  7. Images account for\u00a075-90%<\/a>\u00a0of\u00a0Facebook Ad<\/a>\u00a0performance.<\/li>\n
  8. Facebook reported advertising revenue of\u00a0$9.16 billion<\/a>\u00a0in the second quarter of 2017, a 47% year-over-year increase.<\/li>\n
  9. 26% of Facebook users<\/a>\u00a0who clicked on ads reported making a purchase.<\/li>\n
  10. Facebook reported advertising revenue of\u00a0$9.16 billion<\/a>\u00a0in the second quarter of 2017, a 47% year-over-year increase.<\/li>\n
  11. People are\u00a01.5 times more likely to watch video<\/a>\u00a0daily on a smartphone than on desktop.<\/li>\n
  12. 85% of Facebook users<\/a>\u00a0watch videos with the sound off.<\/li>\n
  13. Facebook is the top platform for both B2B and B2C businesses<\/a>.<\/li>\n
  14. 0.15% is the average monthly change in Page likes<\/a><\/li>\n<\/ol>\n

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    Find any of the above interesting? Click through the link to read the more extensive study of each fact. To read our Facebook Advertising case study, click here<\/a>. Let me know if you have any interesting statistics on Facebook Advertising too!<\/p>\n

     <\/p>\n

    References:<\/p>\n