{"id":58748,"date":"2018-11-20T08:01:42","date_gmt":"2018-11-20T08:01:42","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=58748"},"modified":"2018-11-20T21:00:29","modified_gmt":"2018-11-20T21:00:29","slug":"gmd-digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/11\/20\/gmd-digital-marketing-trends\/","title":{"rendered":"GMD Digital Marketing Trends"},"content":{"rendered":"

As we are nearing the end of 2018, let\u2019s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we\u2019ve seen throughout our year of campaigns at Glacier Media Digital.<\/p>\n

1. More Mobile<\/b><\/p>\n

The mobile-first approach is not a new concept, but we\u2019ve seen consistent strides in mobile activity across our campaigns. Mobile impressions of our programmatic ads have increased consistently\u00a0in the last 3 years, while the demands for our social media marketing services, which are intrinsically mobile-optimized, have exploded this year.<\/p>\n

This is not a surprise as the industry has been expecting Millennials to eventually become the fastest growing demographic in North America for some time now. Mobile use across this\u00a0generation\u00a0increases steadily year-over-year so it is more important than ever to invest in mobile-first marketing strategies.<\/p>\n

2. First came geo-targeting, then came geo-fencing. <\/b><\/p>\n

Geo-fence targeting (a.k.a. geo-fencing) for programmatic campaigns has been\u00a0one of our most exciting and most proliferated marketing tactics this year. I\u2019ll spare you the rant and send you over to a much more entertaining explainer video: A Decent Proposal: Love and Geo-Fencing.<\/a><\/p>\n

One thing we love about this tactic\u00a0is that it\u00a01) unlocks new strategic targeting opportunities and 2) requires clear\u00a0intent for creating these\u00a0virtual perimeters. Strategy and intent: two things we love. Have you tried geo-fencing with your programmatic campaigns yet?<\/p>\n

\"\"<\/p>\n

3. Connecting micro moments across devices.<\/b><\/p>\n

We have been seeing more and more integrated campaign projects landing on our desks. This could be a sign that the bar has been raised across the board.<\/p>\n

Integrated digital campaigns have traditionally been daunting, demanding, and too complex for independent businesses and their busy operators to wrap their heads around. Fortunately, with the launch of our Stars marketplace program, we\u2019re able to provide a great introductory experience of an integrated digital campaign. For experienced marketers, it\u2019s still a unique market-positioning opportunity.<\/p>\n

[Curious about our Stars marketplace program? Get in touch for a free consultation<\/a>.]<\/p>\n

Ultimately, the unifying goal\u00a0of these trends is to serve micro moments whenever and wherever your\u00a0customers are on their device of choice. We\u2019re less than 6 weeks away from wrapping up 2018 and these trends show no sign of slowing down. Which ones make sense for your business?<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

As we are nearing the end of 2018, let\u2019s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we\u2019ve seen throughout our year of campaigns at Glacier Media Digital.<\/p>\n","protected":false},"author":13,"featured_media":58752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,67],"tags":[],"class_list":["post-58748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-marketing"],"yoast_head":"\nGMD Digital Marketing Trends -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/11\/20\/gmd-digital-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GMD Digital Marketing Trends -\" \/>\n<meta property=\"og:description\" content=\"As we are nearing the end of 2018, let\u2019s take a few moments to reflect on some of our own key marketing trends. 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