{"id":57885,"date":"2018-06-18T19:19:27","date_gmt":"2018-06-18T19:19:27","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=57885"},"modified":"2024-10-27T01:03:34","modified_gmt":"2024-10-27T01:03:34","slug":"case-study-aunt-leahs","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/06\/18\/case-study-aunt-leahs\/","title":{"rendered":"Case Study: Aunt Leah’s"},"content":{"rendered":"

The Client<\/strong><\/p>\n

One\u00a0of the core goals of Aunt Leah\u2019s Place is to help prevent children in foster care from becoming homeless. To support them in their journey to self-sufficiency, Aunt Leah\u2019s supports youth housing needs via their Friendly Landlord Network by helping to create supply infrastructure through community engagement, and follow-up housing worker outreach.<\/p>\n

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The Challenge<\/strong><\/p>\n

Aunt Leah\u2019s Place needed to reach landlords with vacant units across the Lower Mainland. The region has become unaffordable for many young people and vacancy rates are consistently low. Youth without family support are missing the financial and emotional safety net protecting their peers. Provincial statistics show that 40% of homeless youth have been in foster care, but it is as high as 60% (the national average) factoring the \u2018hidden homeless\u2019 rate: youth are homeless and couch surfing. This group is 5x more likely to die from overdose or suicide.<\/p>\n

Aunt Leah\u2019s needed to reach landlords with vacant suites and wanted to time it around the youth homeless count while awareness was higher.<\/p>\n

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Team #GMD Solution<\/strong><\/p>\n

Glacier Media Digital implemented a cause marketing campaign building a fully integrated campaign to better communicate their message.<\/p>\n

The campaign:<\/p>\n