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There are multiple times throughout my week when I\u2019m listening to music where I will switch from Spotify to Soundcloud. The reason? Their ads are so repetitive and that 30 seconds that their ad is playing can be a real buzz kill for me when I\u2019m on a roll. \ud83d\ude34<\/p>\n
The same principle applies to Paid Social advertising and it may be something that more Facebook and Instagram users may be numb to now because we are just so bombarded with marketing messages in our feeds. This is a concept known as Ad Fatigue <\/strong>and it may be a serious issue to advertisers.<\/p>\n Like Google, advertisers are competing against space on Facebook. Without a strategy, so much of an advertiser\u2019s ad spend budget can go to waste without optimizing and adjusting messages to get discovered. Here are a few golden rules I can pass on to getting noticed:<\/p>\n This is probably the simplest thing you can do. Think of running your ads on a schedule. Some advertisers swap out their ads after three days whereas some other advertisers swap out after two weeks. It depends on the goal of the campaign, but it is a good way to keep your ad fresh.<\/p>\n I feel like there is a new study that comes out weekly saying how you can get people\u2019s attention on social media. Play around with this. You cannot perfect a campaign right off the bat, so AB test with your copy. Maybe use a shorter caption or a longer caption where you throw in some emojis. After a test period, see where you are getting the best results, and maybe invest more of your ad spend into that instead of knowing you have seen the most success out of that.<\/p>\n\n
Rotate your ads <\/strong><\/h2>\n<\/li>\n<\/ol>\n
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Test out your copy <\/strong><\/h2>\n<\/li>\n<\/ol>\n