{"id":57153,"date":"2018-02-24T22:30:42","date_gmt":"2018-02-24T22:30:42","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=57153"},"modified":"2018-02-24T22:51:39","modified_gmt":"2018-02-24T22:51:39","slug":"how-to-create-awesome-insta-stories-to-promote-your-brand","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/","title":{"rendered":"How to Create Awesome Insta Stories to Promote Your Brand"},"content":{"rendered":"

[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).\u00a0<\/span><\/strong><\/span><\/h3>\n

1. Don\u2019t be Shy\u2014Have fun!<\/b><\/span>
\n<\/span>Insta Stories are not a time to be serious. No matter how high-profile the brand, Stories are an opportunity to let loose and show your personality.
\nHeck, even Nasa <\/b>https:\/\/www.instagram.com\/nasa\/<\/span><\/a> and the President of France<\/b> https:\/\/www.instagram.com\/emmanuelmacron\/<\/span><\/a> are having a blast using Insta Stories.<\/span><\/span><\/p>\n

So go ahead and use the Rewind and Boomerang features, stickers, face masks, voice changers, and grab those pens and draw silly words and icons all over your images and videos. And don\u2019t forget to include relevant hashtags, handles and location tags, so that other users with similar interests can find you, follow you and engage with your business.<\/span><\/p>\n

2. Video, Video, Video!<\/b>
\nYes, there is a time and a place for static images in Insta stories but the fact is users loves the dynamic experience that audio and visuals provide. In fact, recent stats<\/span><\/a> show that engagement for video is increasing at a faster pace than for static image posts. So try to post as much video as possible, with a few static images sprinkled in. You can either post a one-to-15 second video or do a live broadcast (which is ephemeral and disappears as soon as it\u2019s posted).<\/span><\/p>\n

<\/b>3. Sharing is Caring.
\n<\/b> Capitalize on your followers\u2019 brand love by changing your settings to allow them to share your story. To do this, simply go to \u201csettings,\u201d<\/em> then \u201cstory settings,\u201d<\/em> and select \u201cAllow sharing.\u201d<\/em><\/span><\/span><\/p>\n

<\/b>4. Get Engaged.
\n<\/b><\/span>Configuring your story settings to\u00a0allow users to send message replies\u00a0will\u00a0enable them to privately send you comments. Simply go to \u2018Story Settings\u2019<\/em> under \u2018Account\u2019<\/em> and select an option below \u2018Allow Message Replies\u2019<\/em>. You can even\u00a0create stories that are geared toward engagement by pointing out the message box or adding polls in your posts. <\/span><\/span><\/p>\n

<\/b>5. Add Instagram Story Links<\/b><\/span>.
\n<\/span>For those who have a verified account, or 10,000 + followers, this is an amazing tool for driving Instagram traffic to your website, latest blog post, or a contest.
\nFind out how to add links here: https:\/\/www.plannthat.com\/instagram-story-links\/<\/span><\/a> <\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[66,98],"class_list":["post-57153","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-strategy","tag-tips"],"yoast_head":"\nHow to Create Awesome Insta Stories to Promote Your Brand -<\/title>\n<meta name=\"description\" content=\"Video content on social media is on the rise, with Facebook and Instagram leading the pack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Awesome Insta Stories to Promote Your Brand -\" \/>\n<meta property=\"og:description\" content=\"Video content on social media is on the rise, with Facebook and Instagram leading the pack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-24T22:30:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-24T22:51:39+00:00\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"How to Create Awesome Insta Stories to Promote Your Brand\",\"datePublished\":\"2018-02-24T22:30:42+00:00\",\"dateModified\":\"2018-02-24T22:51:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\"},\"wordCount\":403,\"commentCount\":0,\"keywords\":[\"Strategy\",\"Tips\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\",\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\",\"name\":\"How to Create Awesome Insta Stories to Promote Your Brand -\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\"},\"datePublished\":\"2018-02-24T22:30:42+00:00\",\"dateModified\":\"2018-02-24T22:51:39+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"description\":\"Video content on social media is on the rise, with Facebook and Instagram leading the pack.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lodestardigital.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Awesome Insta Stories to Promote Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\",\"url\":\"https:\/\/blog.lodestardigital.ca\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\",\"name\":\"Glacier Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"caption\":\"Glacier Media\"},\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create Awesome Insta Stories to Promote Your Brand -","description":"Video content on social media is on the rise, with Facebook and Instagram leading the pack.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"How to Create Awesome Insta Stories to Promote Your Brand -","og_description":"Video content on social media is on the rise, with Facebook and Instagram leading the pack.","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/","article_published_time":"2018-02-24T22:30:42+00:00","article_modified_time":"2018-02-24T22:51:39+00:00","author":"Glacier Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Glacier Media","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/"},"author":{"name":"Glacier Media","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"headline":"How to Create Awesome Insta Stories to Promote Your Brand","datePublished":"2018-02-24T22:30:42+00:00","dateModified":"2018-02-24T22:51:39+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/"},"wordCount":403,"commentCount":0,"keywords":["Strategy","Tips"],"articleSection":["Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/","name":"How to Create Awesome Insta Stories to Promote Your Brand -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"datePublished":"2018-02-24T22:30:42+00:00","dateModified":"2018-02-24T22:51:39+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"description":"Video content on social media is on the rise, with Facebook and Instagram leading the pack.","breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2018\/02\/24\/how-to-create-awesome-insta-stories-to-promote-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"How to Create Awesome Insta Stories to Promote Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7","name":"Glacier Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","caption":"Glacier Media"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/57153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=57153"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/57153\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=57153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=57153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=57153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}