{"id":56598,"date":"2017-12-29T22:35:39","date_gmt":"2017-12-29T22:35:39","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=56598"},"modified":"2017-12-30T08:28:05","modified_gmt":"2017-12-30T08:28:05","slug":"2017-in-review-5-important-video-marketing-trends","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/12\/29\/2017-in-review-5-important-video-marketing-trends\/","title":{"rendered":"2017 in Review: 5 Important Video Marketing Trends"},"content":{"rendered":"

It should come as no surprise these days that video content is vital for business success.<\/span><\/p>\n

Videos enhance emotions and influence buying decisions; it is a large part of the buying experience.<\/span><\/h3>\n

Here are 5 of some of the top rising trends in video marketing.<\/p>\n

    \n
  1. Engagement
    \n<\/b><\/span><\/span>Having engaging videos means grabbing and holding onto people\u2019s attention, and getting them to like, comment, share, or subscribe, spreading the word about your product or service.<\/span><\/span><\/span><\/span><\/span><\/li>\n
  2. Quality<\/em> Over Quantity<\/em><\/b>
    \nNobody cares to watch low quality videos. Video content is sky-rocketing and becoming increasingly competitive. Investing in your videos means you will see higher results and engagement and you\u2019ll be able to use it for years.<\/span><\/span><\/span><\/span><\/span><\/li>\n
  3. Storytelling<\/b>
    \nStorytelling is no stranger to anyone. But scientific studies have proven that it enhances emotions, which sparks interest and holds your audience\u2019s attention.<\/span><\/span><\/span><\/span><\/span><\/li>\n
  4. Soundless Viewing<\/b>
    \nSuccessful video marketers keep in mind that it is not always acceptable to play loud videos in public places. Therefore, captions and on-screen graphics have become increasingly important for your videos. 85% of Facebook videos play without sound.<\/span><\/span><\/span><\/span><\/span><\/li>\n
  5. Live Video<\/b>
    \nWhile it is definitely worth it to invest in good quality video, remember that live video content has grown in popularity. Facebook, Twitter, Instagram, and YouTube all offer live video features, helping you to be more creative in how you engage people.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Videos enhance emotions and influence buying decisions; it is a large part of the buying experience.<\/p>\n","protected":false},"author":13,"featured_media":56619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[91,99,105,106],"class_list":["post-56598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-video-content","tag-video-marketing","tag-video"],"yoast_head":"\n2017 in Review: 5 Important Video Marketing Trends -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/12\/29\/2017-in-review-5-important-video-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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\/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/12\/29\/2017-in-review-5-important-video-marketing-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/12\/29\/2017-in-review-5-important-video-marketing-trends\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"2017 in Review: 5 Important Video Marketing 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