{"id":56559,"date":"2017-12-29T02:20:59","date_gmt":"2017-12-29T02:20:59","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=56559"},"modified":"2017-12-30T08:23:12","modified_gmt":"2017-12-30T08:23:12","slug":"2017-in-review-the-rise-of-responsive-display-advertising","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/12\/29\/2017-in-review-the-rise-of-responsive-display-advertising\/","title":{"rendered":"2017 in Review: The Rise of Responsive Display Advertising"},"content":{"rendered":"

Did you know that the average household owns 7 internet-connected devices? It\u2019s more important than ever to be responsive.<\/b><\/p>\n

When the Interactive Advertising Bureau (IAB)<\/a> rolled out new ad guidelines<\/a> last July, which reset industry best practices around flexible, cross-screen, and non-invasive digital advertising experiences, our digital teams had already been working two steps ahead to adapt to this shift in ad-tech. Months prior, we had all signed up for training bootcamp and came out with the skills that enabled us to build responsive HTML5 programmatic display campaigns with advanced specs.<\/p>\n

We were also faced with having to develop new production processes, and because we were early adopters of new tech\u00a0where few others had paved the way before us, we had to solve\u00a0a slew of problems on our own (this is where we give a shoutout to our senior\u00a0talent for doing a lot of the problem solving. Raise them hands!\u00a0 \ud83d\ude4c ).\u00a0Our teams\u00a0even helped external\u00a0new-tech developers identify bugs and\u00a0fixes to improve\u00a0their product – how’s that for getting more done?<\/p>\n

Upcoming Challenges for Clients<\/strong>
\nAs responsive ad units are globally adopted over the next 2 years, SMB clients may face more challenges in producing their own ad creatives \u2013 the production around responsive ads requires advanced skills and is more time-consuming than\u00a0building a static creative. But rest assured, our design teams are prepared to help. Not only are we ahead of the game, we are continually learning new tricks and creative implementations as HTML5 ad-tech continues to advance.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that the average household owns 7 internet-connected devices? 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