{"id":56253,"date":"2017-11-21T18:11:19","date_gmt":"2017-11-21T18:11:19","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=56253"},"modified":"2017-11-23T07:21:09","modified_gmt":"2017-11-23T07:21:09","slug":"what-facebook-and-google-ads-know-about-you","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/11\/21\/what-facebook-and-google-ads-know-about-you\/","title":{"rendered":"What Do Facebook and Google Ads Know About You?"},"content":{"rendered":"

Have you ever wondered how Facebook knows what you were browsing by serving you some really relevant ads? Before I learned how a website works, I always found the retargeting Lululemon ads on the side of my Newsfeed creepy – they are watching me!<\/p>\n

Websites use cookies to track the user\u2019s actions on the website. Google and Facebook use advertising cookies to better user experience and gather accurate information about the users.<\/p>\n

A cookie is a piece of text that a\u00a0Web server<\/a>\u00a0can store on a user’s\u00a0hard disk<\/a>. Cookies allow a Web site to store information on a user’s machine and later retrieve it. The pieces of information are stored as\u00a0name-value pairs<\/strong>.<\/p>\n

For example, a Web site might generate a unique ID number for each visitor and store the ID number on each user’s machine using a cookie file.<\/p><\/blockquote>\n

To learn more about how cookies work, read here<\/a>.<\/p>\n

 <\/p>\n

Facebook<\/strong><\/h3>\n

With Facebook, ad targeting is even more precise because it will try to \u2018guess what you like.\u2019 You directly share your name, age, location, school, relationship status, etc. when you first signed up as a user. As you browse on Facebook, you\u2019re also giving Facebook information on the things you \u2018liked\u2019, the networks you\u2019re in, the events you attended and more. Combined the previously mentioned personal information with the Internet cookies, Facebook can serve you tailored ads that it thinks you might like.<\/p>\n

Facebook makes money off these ads; there is no way to hide all the ads on Facebook. To opt out, you\u2019ll simply have to stop using Facebook. However, you can control what you see by clicking the upper right corner of an ad and click \u201cWhy am I seeing this?\u201d The link takes you to your ad preferences<\/a>. You can edit the preferences that don\u2019t apply and add new interest, but updating preferences won\u2019t change the frequency of ads that appear on your Newsfeed.<\/p>\n

 <\/p>\n

Google<\/strong><\/h3>\n

Search Network<\/u><\/p>\n

\"\"
Google Search Network Example<\/figcaption><\/figure>\n

The reason Google ads are so powerful is that it gives you the results you are looking for. Google feeds you results that have search terms related to one of your keywords when you search for something. For example, 4 search ads pop up when I searched for \u2018electrician.\u2019 It targets me – an \u2018active searcher\u2019, who is on a mission to find an electrician. Using my search histories, Google can then distribute electrician related ads via its various platform ie. Display Network and YouTube videos later.<\/p>\n

 <\/p>\n

Display Network<\/u><\/p>\n

\"\"
Google Display Network Example<\/figcaption><\/figure>\n

Display ads are graphic\/ video displays that are placed on a variety of sites across the Internet (i.e. Websites, blogs, YouTube). Take a look at the giant display ad on the DailyHive website. I am 99% sure I wasn\u2019t searching for \u201cIndian Restaurant Vancouver BC\u201d, nor was I looking for \u201cpart-time online work.\u201d To make ads I see more useful, I can go into Google Ads Settings<\/a> and update my ad preferences.<\/p>\n

 <\/p>\n

You can\u2019t really \u201chide\u201d from Internet services like Facebook and Google. Being \u201cspied on\u201d isn\u2019t entirely a bad thing. It helps businesses understand you better and in return, you get the right information. Information that you want<\/em>. As a digital marketer, I don\u2019t have AdBlock installed on my work computer. Even though there are a lot of annoying ads, it is important to do market research and stay updated with the Digital Marketing world. To make your online experience a little better, take a proactive approach and set your Google Ads Settings<\/a> and Facebook Ad Preference<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever wondered how Facebook knows what you were browsing by serving you some really relevant ads? You are not alone!<\/p>\n","protected":false},"author":13,"featured_media":56271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,65,67],"tags":[101,102,103,104],"class_list":["post-56253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-search-data","category-marketing","tag-google-display-network","tag-google-search-network","tag-facebook-advertising","tag-google-ads-settings"],"yoast_head":"\nWhat Do Facebook and Google Ads Know About You? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/11\/21\/what-facebook-and-google-ads-know-about-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do Facebook and Google Ads Know About You? -\" \/>\n<meta property=\"og:description\" content=\"Have you ever wondered how Facebook knows what you were browsing by serving you some really relevant ads? 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