{"id":55342,"date":"2017-08-29T22:42:23","date_gmt":"2017-08-29T22:42:23","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=55342"},"modified":"2019-09-06T10:11:38","modified_gmt":"2019-09-06T10:11:38","slug":"social-media-best-practices-user-perspective","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/08\/29\/social-media-best-practices-user-perspective\/","title":{"rendered":"One Message Three Delivery Methods"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>You\u2019ve probably wondered why we don\u2019t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels. Sure they are generally called social media, but each channel is built differently and has essentially transformed for various uses. When we apply this user behaviour strategy to managing social media accounts for businesses, we need to tailor our content for each social channel in order to deliver our message efficiently. In this blog, I will break down my observation, experiences and researched data on Facebook, Instagram and Twitter.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Facebook: 2 billion active users (June 2017)<\/strong><\/p>\n<p>Facebook is powerful for marketers with their large user base and consumer insights. 20% of Americans\u2019 time on mobile is spent on Facebook and Instagram. Users go on Facebook to find:<\/p>\n<ul>\n<li>Friends, family, acquaintances<\/li>\n<li>News, opinions, reactions (you would be more likely to see your Facebook friends get into a political argument on Facebook instead of Instagram)<\/li>\n<li>An example of news\/event info:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55358 aligncenter\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-2.44.09-PM-223x300.png\" alt=\"\" width=\"479\" height=\"644\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-2.44.09-PM-223x300.png 223w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-2.44.09-PM.png 496w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<p><strong>Instagram: 700 million active users (April 2017)<\/strong><\/p>\n<ul>\n<li>Younger audience group compare to Facebook<\/li>\n<li>Visual heavy<\/li>\n<li>Personal: Instagram has 4x more engagement than Facebook<\/li>\n<li>Story telling<\/li>\n<li>An example:<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55345 aligncenter\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.52.04-PM-300x144.png\" alt=\"\" width=\"935\" height=\"449\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.52.04-PM-300x144.png 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.52.04-PM-768x369.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.52.04-PM.png 932w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Twitter: 328 million active users (April 2017)<\/strong><\/p>\n<p>Twitter has a younger demographic compared to Facebook. Businesses use Twitter to communicate with their audience and redirect traffic to their websites. Users use Twitter to:<\/p>\n<ul>\n<li>Search for Breaking News\n<ul>\n<li>Short story: I was hanging at my friend\u2019s place in Downtown. From his solarium, we saw that Granville Street was blocked by two fire trucks. Police cars were present and an ambulance is also on standby. I couldn\u2019t tell what was going on spectating from the 28<sup>th<\/sup> floor, on the same side of the street. My friend and I took out our phones and started a \u201csee who can find out what\u2019s going on\u201d race. I went to Twitter immediately and searched <em>Vancouver Police<\/em> and #<\/li>\n<\/ul>\n<\/li>\n<li>Have short &amp; direct conversation with brands &amp; celebrities<\/li>\n<li>An example:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55349 aligncenter\" src=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.53.26-PM-300x192.png\" alt=\"\" width=\"675\" height=\"432\" srcset=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.53.26-PM-300x192.png 300w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.53.26-PM-768x492.png 768w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.53.26-PM-1024x656.png 1024w, https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-29-at-1.53.26-PM.png 1083w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Since each channel has different usage, a business needs to publish consistent content with different voices and tones to reach targeted groups. There are so many factors that marketers have to consider when creating social media posts. This blog only introduces the fundamentals of each channel. To learn more about scheduling, social listening, writing strategies and Facebook &amp; Instagram Ads, stay tuned for our upcoming newsletters.<\/p>\n<p>&nbsp;<\/p>\n<p>In the meantime, check out these articles on social media marketing:<\/p>\n<ul>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/brand-voice\/\">https:\/\/sproutsocial.com\/insights\/brand-voice\/<\/a><\/li>\n<li><a href=\"https:\/\/blog.bufferapp.com\/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram\">https:\/\/blog.bufferapp.com\/how-to-craft-the-perfect-post-on-facebook-twitter-and-instagram<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably wondered why we don\u2019t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels.<\/p>\n","protected":false},"author":13,"featured_media":55359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[],"class_list":["post-55342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One Message Three Delivery Methods -<\/title>\n<meta name=\"description\" content=\"When we apply this user behaviour strategy to managing social media accounts for businesses, we need to tailor our content for each social channel in order to deliver our message efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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