{"id":55249,"date":"2017-08-14T21:06:33","date_gmt":"2017-08-14T21:06:33","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=55249"},"modified":"2019-09-06T10:04:25","modified_gmt":"2019-09-06T10:04:25","slug":"how-to-build-brand-love","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/08\/14\/how-to-build-brand-love\/","title":{"rendered":"How To: Build Brand Love"},"content":{"rendered":"

Written by Kali Andre<\/strong>, Marketing Specialist & Digital Sales Manager<\/p>\n

These days it takes much more than a great product or service to build up a customer base that truly loves and advocates for your brand. If you want to work on your brand love, check out the following tips and suggestions.<\/p>\n

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1. Create a connection<\/b><\/p>\n

Much in the same way that Starbucks baristas write customer\u2019s names on their cups, you must try to create a personal connection with your customers. When people feel acknowledged they become much more interested in your brand and they will remember the experience in the future.<\/p>\n

Name recognition is always a great way to create a connection; try to find a way to identify the customer as an individual not just another sale. Even Coca-Cola found a way to do this with their personalized cans and bottles as part of their \u201cShare a Coke\u201d campaign<\/a>. The campaign was a huge success with a 2% increase in sales \u2013 consumption went up by 200 million products per day.<\/p>\n

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Have you ever hoped to find your name on a Coke bottle? Even if you don’t find your name, you couldn’t help but look anyway, even just for a second or two. That, my friend, is brand engagement.<\/figcaption><\/figure>\n

When moving forward, make sure to foster that connection in the form of communication. By facilitating conversations with your customers you will build their trust and loyalty to your brand while also keeping an eye out for concerns that they might have. If customers care enough to have constructive or positive conversations about your brand, it means you are doing something right.<\/p>\n

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2. You don\u2019t have to please everyone – focus on your loyal customers first<\/b><\/p>\n

It can be difficult to convert consumers from hating to loving your brand \u2013 it also costs 5x more to gain a new customer than it does to retain one. It is best to focus on the consumers who already love your brand; listen to their suggestions and concerns and tailor your company to better serve them. Once your customer base has developed a loving relationship with you, it will be easier to rope in the consumers who aren\u2019t so sure about you.<\/p>\n

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According to Forbes<\/a>,\u00a0existing customers are worth about 30% more than you know. How many of you have the Starbucks app on your mobile device? \u270b How many of you use it to gain\u00a0Rewards?\u00a0\u270b<\/figcaption><\/figure>\n

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3. 80% of revenue for most companies comes from only 20% of their customers – the loyal ones.<\/b><\/p>\n

Word-of-mouth is one of the most powerful marketing tools around and if your customers are telling their friends how great your company is, chances are their friends will be much more willing to give your brand a shot.<\/p>\n

Additionally, focusing solely on attracting new customers can make your already loyal fans feel unappreciated and your plan could backfire on you.<\/p>\n