{"id":54641,"date":"2017-06-30T22:05:00","date_gmt":"2017-06-30T22:05:00","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=54641"},"modified":"2019-09-06T09:34:26","modified_gmt":"2019-09-06T09:34:26","slug":"unbounce-ctaconf-recap","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/","title":{"rendered":"Unbounce CTAConf Recap"},"content":{"rendered":"

Last week, some members of our team went to the Unbounce Call To Action Conference<\/a>. It was definitely an eye-opening experience and \u2018the highlight of my year\u2019 said Chaney. We want to share some important takeaways from this conference with you and we hope it will get you excited about the future of marketing:<\/p>\n

SEO Gentrification: Breaking the Silo Between CRO and SEO To Make BIG Wins –\u00a0Will Reynolds<\/em><\/strong><\/h2>\n

\"\"<\/p>\n

While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell – to get them into the funnel. His message – Winning the search race is about solving problems and building a trusted brand.\u00a0 It’s not about putting your brand ahead of your customers.<\/p>\n

So what does this mean for us? It means an opportunity for us to help our clients become problem solvers.\u00a0\u00a0 Suggest creating website content that addresses questions they regularly receive.\u00a0 It’s a great way to\u00a0address pain points and provide information on what their customers want to know, as opposed to\u00a0what the company thinks they want to know. Structuring content that answers the \u201cwhat,\u201d \u201chow\u201d and \u201cis\u201d will not only help position them as reliable resource but will also get them noticed by Google’s algorithms.<\/p>\n

After all, who doesn\u2019t want to be liked by Google?<\/p>\n

<\/div>\n
\n
\n<\/div>\n

The Irresistible Power of Strategic Storytelling – Kindra Hall<\/em><\/h2>\n

\"\"<\/p>\n

As master storyteller, Kindra Hall<\/a>, recalls\u00a0the time she passed a physics paper with storytelling, she boils it down to\u00a0an illuminating point, \u201cAs I tell you a story, you recreate it in your own mind. By delivering information in the form of a story, you meet me halfway and create images that matter to you.\u201d<\/p>\n

Lightbulbs go off. The audience leans in.\u00a0This is the power of story.\u00a0<\/em><\/p>\n

As for how storytelling can be applied to a business\u2019 marketing message, Kindra gives us a practical tip: rather than thinking of a story as having a Beginning\/Middle\/End, reframe it as Normal\/Explosion\/New Normal. Tell a story about how a business helps customers find their new normal.<\/p>\n

Kindra\u2019s keynote speech inspired us to tell the story of our own brand. Read about it here<\/a>.<\/span><\/p>\n

 <\/p>\n

\n

Winning Facebook Advertising Strategies: 5 Powerful Ways to Leverage Your Results & ROI- <\/strong>Mari Smith<\/em><\/h2>\n

\"\"<\/p>\n

Videos, videos, videos! Video in digital marketing was mentioned over and over again in this year’s conference. Mari Smith, the Queen of Facebook, also stressed the effectiveness of using engaging<\/strong>\u00a0videos in Facebook advertising. According to Nicola Mendelsohn, VP EMEA at Facebook, \u201cFacebook will definitely be mobile and probably all video in 5 years.\u201d Businesses should really start creating video content, as it is 3x more engaging<\/strong> than a regular post. Right now, of 7 posts\/ week: 80% links, 19% photos and less than 1% is video.<\/p>\n

Main takeaway: create more visual and video content and make people (client & audience) happy<\/p>\n

 <\/p>\n

\n

Super Advanced Content Marketing– <\/strong>Andy Crestodina<\/em><\/h2>\n

\"\"<\/p>\n

Andy maximizes productivity by archiving his e-mails and later publishing the content online. As he handles more emails, he is essentially creating a library of resources on various topics. He suggests marketers to update existing content and repurpose them for rankings and traffic. \u201cNever waste a good conversation by having it private,\u201d said Andy. Collaborate on content effectively because an ally in creation is an ally in promotion<\/em>.<\/p>\n

Main takeaway: Be organized and think strategically about your creation. Become the master of your own craft.<\/p>\n

 <\/p>\n

The future is digital and the future is now. Here’s the official conference notes<\/a>, if you’re interested in other talks. Happy reading!<\/p>\n","protected":false},"excerpt":{"rendered":"

The industry is always evolving. We round up some fresh marketing insights and tips from top industry leaders.<\/p>\n","protected":false},"author":13,"featured_media":54644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-54641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nUnbounce CTAConf Recap -<\/title>\n<meta name=\"description\" content=\"While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell \u2013 to get them into the funnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unbounce CTAConf Recap -\" \/>\n<meta property=\"og:description\" content=\"While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell \u2013 to get them into the funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-30T22:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-06T09:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glacier Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glacier Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\"},\"author\":{\"name\":\"Glacier Media\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"headline\":\"Unbounce CTAConf Recap\",\"datePublished\":\"2017-06-30T22:05:00+00:00\",\"dateModified\":\"2019-09-06T09:34:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\"},\"wordCount\":595,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\",\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\",\"name\":\"Unbounce CTAConf Recap -\",\"isPartOf\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png\",\"datePublished\":\"2017-06-30T22:05:00+00:00\",\"dateModified\":\"2019-09-06T09:34:26+00:00\",\"author\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\"},\"description\":\"While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell \u2013 to get them into the funnel.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage\",\"url\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png\",\"contentUrl\":\"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png\",\"width\":512,\"height\":680,\"caption\":\"#CTAconf at Queen Elizabeth Theatre\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.lodestardigital.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unbounce CTAConf Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#website\",\"url\":\"https:\/\/blog.lodestardigital.ca\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7\",\"name\":\"Glacier Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g\",\"caption\":\"Glacier Media\"},\"url\":\"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unbounce CTAConf Recap -","description":"While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell \u2013 to get them into the funnel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/","og_locale":"en_US","og_type":"article","og_title":"Unbounce CTAConf Recap -","og_description":"While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell \u2013 to get them into the funnel.","og_url":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/","article_published_time":"2017-06-30T22:05:00+00:00","article_modified_time":"2019-09-06T09:34:26+00:00","og_image":[{"width":512,"height":680,"url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png","type":"image\/png"}],"author":"Glacier Media","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Glacier Media","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#article","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/"},"author":{"name":"Glacier Media","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"headline":"Unbounce CTAConf Recap","datePublished":"2017-06-30T22:05:00+00:00","dateModified":"2019-09-06T09:34:26+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/"},"wordCount":595,"commentCount":0,"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/","url":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/","name":"Unbounce CTAConf Recap -","isPartOf":{"@id":"https:\/\/blog.lodestardigital.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage"},"image":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png","datePublished":"2017-06-30T22:05:00+00:00","dateModified":"2019-09-06T09:34:26+00:00","author":{"@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7"},"description":"While customers and consumers are searching for answers, we, on the other hand, are searching for ways to sell \u2013 to get them into the funnel.","breadcrumb":{"@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#primaryimage","url":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png","contentUrl":"https:\/\/blog.lodestardigital.ca\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-30-at-2.35.41-PM.png","width":512,"height":680,"caption":"#CTAconf at Queen Elizabeth Theatre"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/30\/unbounce-ctaconf-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.lodestardigital.ca\/"},{"@type":"ListItem","position":2,"name":"Unbounce CTAConf Recap"}]},{"@type":"WebSite","@id":"https:\/\/blog.lodestardigital.ca\/#website","url":"https:\/\/blog.lodestardigital.ca\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lodestardigital.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/cf060f34beff5b459e02e7e731cc80e7","name":"Glacier Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.lodestardigital.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71173b2fa56c2efb47938ab1a2c8bfa0c2670da463b7677d2d79a5753dcc45ca?s=96&d=mm&r=g","caption":"Glacier Media"},"url":"https:\/\/blog.lodestardigital.ca\/index.php\/author\/glacier-media-digital\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/54641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/comments?post=54641"}],"version-history":[{"count":0,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/posts\/54641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media\/54644"}],"wp:attachment":[{"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/media?parent=54641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/categories?post=54641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lodestardigital.ca\/index.php\/wp-json\/wp\/v2\/tags?post=54641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}