[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1498878157469{padding-right: 4% !important;padding-left: 4% !important;}”][vc_column column_width_use_pixel=”yes” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″ column_width_pixel=”1000″][vc_column_text]<\/p>\n
Have you ever noticed that gaining insight into someone\u2019s past or personality helps you relate and feel more connected to them or their cause? Like how superhero origin stories endear the characters to their audiences; or how discovering the meaning behind a work of art can prompt a conversation. When you provide these opportunities for revelation, you can cultivate within your audience a deeper understanding of your business.<\/p>\n
Some brand stories are steeped in history, while others are crafted to reflect a company\u2019s values or consumer benefits. Up until now, you may have wondered what the story behind the Glacier Media Digital logo is. Ours is one that is meaningfully crafted to synchronize our values with our services.[\/vc_column_text][vc_single_image media=”54723″ media_width_percent=”100″][vc_column_text]Digital marketing is what we do, but if you tell this to someone their next question might be, \u201cOk, but what is<\/em> digital marketing?\u201d\u00a0<\/strong>A Google search of that query yields a slew of results and practices: Digital Marketing is the strategic placement of a promotion or brand message; Digital Marketing is the production and scheduling of content on social media; Digital Marketing is data + creativity + media; etcetera, etcetera. Distilling all of that into a digestible logo mark is impossible.<\/p>\n (below) These icons represent what we do \u2013\u00a0yes, that is a\u00a0whole lot of digital marketing services.[\/vc_column_text][vc_single_image media=”54625″ media_width_percent=”100″][vc_column_text]<\/p>\n Let\u2019s step back and look at the bigger picture. In broad terms, marketing is an ongoing business activity that is performed to make the public aware of a company and what it has to offer. The things we\u00a0do and\u00a0how\u00a0we do it will change with the times, adapting to\u00a0technological innovations. Despite cultural shifts and tech disruptions, one thing is\u00a0sure to remain a constant – as long as your business is active, so too should be your marketing efforts<\/strong>.<\/p>\n [\/vc_column_text][vc_single_image media=”54724″ media_width_percent=”100″][vc_column_text]<\/p>\n We express this statement by relating the perpetual nature of marketing to the most famous perpetual motion machine \u2013 the newton\u2019s cradle, a device that demonstrates conservation of momentum and energy using a series of swinging spheres. We take the concept\u00a0one step further by intersecting some graphic areas. This visually represents the cross-functional benefits of our separate services, which are great on their own but even better together (see below).[\/vc_column_text][vc_single_image media=”54626″ media_width_percent=”100″][vc_column_text]So there you have it. Even though a complete description of the agency and its services would require a paragraph or two, our logo is conceptually simple:<\/p>\n 1. Forward Energy These three points sum up a simple story, and they shape our reason for existing.<\/p>\n We know that entrepreneurs and business operators are busy people and that promoting their brand becomes a question of time. Our mission is to act as their extended marketing department, and by\u00a0freeing up the\u00a0time and effort they invest in marketing tasks we enable them to take care of other aspects of their growing business.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever noticed that gaining insight into someone\u2019s past or personality helps you relate and feel more connected to them or their cause? This works for brands, too.<\/p>\n","protected":false},"author":13,"featured_media":55687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-54577","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-design-branding","post_format-post-format-image"],"yoast_head":"\n\n
Simply put, marketing is like a perpetual motion machine.<\/h2>\n<\/blockquote>\n
\n2. Building Momentum
\n3. Service Integration<\/p>\n