{"id":54377,"date":"2017-06-16T16:35:13","date_gmt":"2017-06-16T16:35:13","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=54377"},"modified":"2019-09-06T09:30:36","modified_gmt":"2019-09-06T09:30:36","slug":"search-engine-marketing-and-what-it-means-for-a-business","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/16\/search-engine-marketing-and-what-it-means-for-a-business\/","title":{"rendered":"Search Engine Marketing & What It Means For A Business"},"content":{"rendered":"

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Limited time only, share this article to get any website to the top of Google search results for free!<\/h2>\n<\/blockquote>\n

If only it was that simple but now that I have your attention, why not read on while you enjoy your first cup of coffee this morning.<\/p>\n

While reading this article will not get a client\u2019s site to the top 3 paid positions on Google search, it will give you a better idea of what search engine marketing is and what it means for a business.<\/p>\n

By definition, Search engine marketing<\/a>, also known as SEM, paid search, and PPC is the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). The most popular vehicle for paid search right now is Google Adwords. We at Glacier Media Digital, believe it is one of the most effective ways to get a business found online when you don\u2019t have the time and budget to optimize a website to organically rank in search.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”54486″ caption=”yes” media_lightbox=”yes” media_poster=”yes” media_width_percent=”100″][vc_column_text css=”.vc_custom_1497636665507{margin-top: 2px !important;}”]<\/p>\n

No budget and time to get your website to rank organically? Paid search is an effective way to get your business in front of people who are searching for businesses just like yours!<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1497633569161{padding-right: 15% !important;padding-left: 15% !important;}”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”2\/3″][vc_column_text]<\/p>\n

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Google Adwords allows you to bid on keywords that people are using in their search queries.<\/h2>\n<\/blockquote>\n

This involves researching keywords that are relevant and in-line with a company\u2019s business. It also involves exploring keywords that competitors are bidding on to find the right balance between keywords that leads to clicks and keywords that falls within the budget. Adwords provides the opportunity to present ads the moment a user is searching for a client\u2019s specific products or services.<\/p>\n

It\u2019s also a very transparent system that can provide daily reports and performance metric to analyze the progress of campaigns. This quick turnaround of data allows you to see what keywords people are using, how many clicks are generated and how many people are calling a business after seeing one of the ads.<\/p>\n

By identifying the client\u2019s website goals, their leads to sales rate and campaign objectives, we can work together to convert those clicks into leads and generate a positive ROI for the client.<\/p>\n

Want to learn more about search engine marketing and how it can help clients get their website in front of people who are looking for businesses like theirs? Connect with me or with one of our digital marketing team members.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”54434″ media_width_percent=”100″][vc_column_text css=”.vc_custom_1497636752279{margin-top: 2px !important;}”]<\/p>\n

As part of our SEM service, we need to work with clients to determine what keywords they have in mind for their campaign. This could be a collaborative process, or we can provide informed suggestions based on industry research. Either way, the approval milestone always gets us pumped.<\/h6>\n

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Adwords provides the opportunity to present ads the moment a user is searching for a client\u2019s specific products or services.<\/p>\n","protected":false},"author":6,"featured_media":54387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,65],"tags":[11,15],"class_list":["post-54377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-search-data","tag-life","tag-style"],"yoast_head":"\nSearch Engine Marketing & What It Means For A Business -<\/title>\n<meta name=\"description\" content=\"This involves researching keywords that are relevant and in-line with a company\u2019s business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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