{"id":54292,"date":"2017-06-17T03:20:22","date_gmt":"2017-06-17T03:20:22","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=54292"},"modified":"2019-09-06T09:31:25","modified_gmt":"2019-09-06T09:31:25","slug":"a-picture-worth-30k-social-engagements","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/17\/a-picture-worth-30k-social-engagements\/","title":{"rendered":"A Picture Worth 30k Social Engagements"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p class=\"p1\" style=\"text-align: left;\">Our team recently developed a tourism campaign for <a href=\"http:\/\/www.fairmont.com\/\">Fairmont Hotels<\/a>, with support from <a href=\"https:\/\/www.destinationcanada.com\/en\">Destination Canada<\/a>. The project included the development of the <em><a href=\"https:\/\/www.worldclasswild.com\/\">World Class Wild<\/a><\/em> brand, microsite, and hashtag to anchor all digital and social marketing activities.<\/p>\n<p class=\"p1\" style=\"text-align: left;\">While on a trip to Victoria, I visited the renowned <a href=\"http:\/\/www.butchartgardens.com\/\">Butchart Gardens<\/a>\u00a0for the first time and took a photo, which I posted on Instagram and tagged with <a href=\"https:\/\/www.instagram.com\/explore\/tags\/worldclasswild\/\">#WorldClassWild<\/a>. When one of the campaign partners, <a href=\"https:\/\/www.rockymountaineer.com\/\">Rocky Mountaineer<\/a>, reposted the image on Facebook, their audience response was phenomenal. The post was\u00a0shared nearly 7,000 times\u00a0and liked by over 22,000 people.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;bigtext&#8221; text_height=&#8221;fontheight-179065&#8243; text_font=&#8221;font-850707&#8243; text_transform=&#8221;uppercase&#8221; text_uppercase=&#8221;&#8221;]What&#8217;s All the Fuss About?[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221;]<iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FRockyMountaineerTrain%2Fposts%2F10155339684304921%3A0&amp;width=500\" width=\"500\" height=\"627\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<blockquote>\n<h2 class=\"p1\" style=\"text-align: left;\">When\u00a0they saw\u00a0the post gaining organic traction within the first couple of hours &#8211; proof that this content is relevant to their audience &#8211; they added fuel to the fire by boosting the post to reach even more people faster.<\/h2>\n<\/blockquote>\n<p class=\"p1\" style=\"text-align: left;\">I watched the engagement counter reach 20k in less than 24 hours. I was even more delighted to see that it brought back great\u00a0memories and elicited\u00a0positive responses from Rocky Mountaineer\u2019s audience, which they happily shared in the comments. Not bad for a little snapshot (okay, I&#8217;ll admit it. I did spend about 20 minutes looking for the\u00a0shot).<\/p>\n<p>If you haven\u2019t been yet, you should definitely check out the Butchart Gardens on your next trip to the island. According to the user comments, the gardens are enchanting all year long. Afterwards, be sure to drop in at the Fairmont Empress and ask the concierge about their #WorldClassWild experiences.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a weekend trip, I took a snapshot that garnered over 30,000 social engagements on Facebook.<\/p>\n","protected":false},"author":13,"featured_media":54524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-54292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Picture Worth 30k Social Engagements -<\/title>\n<meta name=\"description\" content=\"Our team recently developed a tourism campaign for Fairmont Hotels, with support from Destination Canada.\" \/>\n<meta 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