{"id":54184,"date":"2017-06-15T21:15:39","date_gmt":"2017-06-15T21:15:39","guid":{"rendered":"https:\/\/blog.glaciermediadigital.ca\/?p=54184"},"modified":"2019-09-06T09:27:33","modified_gmt":"2019-09-06T09:27:33","slug":"your-brand-needs-a-story","status":"publish","type":"post","link":"https:\/\/blog.lodestardigital.ca\/index.php\/2017\/06\/15\/your-brand-needs-a-story\/","title":{"rendered":"Your Brand Needs a Story"},"content":{"rendered":"<p>[vc_row][vc_column column_width_use_pixel=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;2\/3&#8243; column_width_pixel=&#8221;1000&#8243;][vc_column_text]<\/p>\n<h2>Your Brand Needs a Story<\/h2>\n<p>Nothing is as ubiquitous as a story.<\/p>\n<p>Why? Because stories are our way of connecting, learning and talking to each other. Tell the right story and you can capture attention, entertain, inform, and persuade.<\/p>\n<p>Most of all, stories are memorable and shareable \u2014 two of the most important aspects of the best\u00a0content anywhere.<\/p>\n<p>At Glacier Media,\u00a0we understand that our foundation is made of\u00a0stories\u00a0from our news rooms and media\u00a0producers. Our content\u00a0draws in audiences and provides our clients a vast range of opportunities\u00a0to promote their business to customers in the\u00a0communities they live and work in.<\/p>\n<p>As Glacier&#8217;s digital agency, our mission is to create, edit, curate, refine and artfully tell brand stories. Art, and design by extension, is a natural\u00a0place\u00a0in which to\u00a0narrate and share pivotal moments, confessions, and epiphanies. The lure of the story is not simply in its telling but the listening, and we&#8217;ve been calling to the muses and sitting at the feet of rhapsodies forever.<\/p>\n<p>So welcome to our blog. Enjoy your session, and we hope you\u00a0return for more. We&#8217;ve got a lot of sweet stories to tell. In fact, come back in a couple of weeks to\u00a0read Glacier Media Digital&#8217;s brand story.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1497635775183{border-top-width: 2px !important;}&#8221;][vc_single_image media=&#8221;54253&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text css=&#8221;.vc_custom_1497635981293{margin-top: 2px !important;}&#8221;]<\/p>\n<h6><em>Quote Source: Jonah Sachs is an American storyteller, author, designer and entrepreneur. He is the author of &#8216;Winning the Story Wars: Why Those Who Tell\u2014and Live\u2014the Best Stories Will Rule the Future.&#8217;<\/em><\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing is as ubiquitous as a story. Tell the right story and you can capture attention, entertain, educate, and persuade. <\/p>\n","protected":false},"author":13,"featured_media":54253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-54184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Brand Needs a Story -<\/title>\n<meta name=\"description\" content=\"Glacier\u2019s digital agency, our mission is to create, edit, curate, refine and artfully tell brand stories. 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