1.0https://blog.lodestardigital.caFacebook Ads: Campaign Structure -rich600338<blockquote class="wp-embedded-content" data-secret="ayLnKnU4Vl"><a href="https://blog.lodestardigital.ca/index.php/2019/11/12/facebook-ads-campaign-structure/">Facebook Ads: Campaign Structure</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://blog.lodestardigital.ca/index.php/2019/11/12/facebook-ads-campaign-structure/embed/#?secret=ayLnKnU4Vl" width="600" height="338" title="“Facebook Ads: Campaign Structure” — " data-secret="ayLnKnU4Vl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://blog.lodestardigital.ca/wp-content/uploads/2019/11/william-iven-DfMMzzi3rmg-unsplash.jpg39672635As Social Ads Strategists, we often get asked what the difference between a campaign, ad set or an ad is. We use these terms every day without realizing that outside of Facebook's Ads Manager, they could be used interchangeably, and that creates confusion in the minds of other stakeholders we work with. Every Facebook campaign we create consists of 3 parts: a campaign, ad set and an ad. All these parts are necessary for your ads to run the way you want them to, and reach the right people.