1.0https://blog.lodestardigital.caThe Funnel Introduction -rich600338<blockquote class="wp-embedded-content" data-secret="bDBXf43nCw"><a href="https://blog.lodestardigital.ca/index.php/2018/08/27/the-funnel-introduction/">The Funnel Introduction</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://blog.lodestardigital.ca/index.php/2018/08/27/the-funnel-introduction/embed/#?secret=bDBXf43nCw" width="600" height="338" title="“The Funnel Introduction” — " data-secret="bDBXf43nCw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://blog.lodestardigital.ca/wp-content/uploads/2018/08/GMD-Marketing-Funnel_V2.png17721182Every customer travels through the Digital Funnel, whether they know it or not. We all move at our own pace, but no matter the product or service, we move from an awareness phase (top of the funnel), to a consideration phase (middle of the funnel), and finally to a conversion phase (bottom of the funnel). Why does this matter?